Brands And Branding - Publications - Faculty & Research

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Leading a Family Business - Course Catalog

Benetton/Edizione Carvajal S.A COFRA/C&A J.M. Huber Market Basket Milo’s Tea Pentland Brands White Castle The core text for the course will be Harvard Business Review’s Family Business Handbook , written by Josh Baron View Details

Web

Field Course: Venture Capital Journey - Course Catalog

career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media... View Details

01 Dec 2015
News

Ink

brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment View Details

25 Feb 2002
Research & Ideas

MNCs in Asia: Investing in the Future

use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that... View Details

Keywords: by Julia Hanna

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands... View Details

Keywords: by Ben Rand; Information Technology; Technology

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

MBA education that has socialization as a pedagogical function." His view is seconded by a respondent who currently is in the last semester of an online graduate program and says that "virtual education is one more way to... View Details

Keywords: by James Heskett

01 Mar 2006
News

The Little Ice-Cream Company That Could

several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

29 Nov 2017
News

Inbox: From Das’s Desk

address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether... View Details

Keywords: Das Narayandas

Profile

Jonathan Assayag

entrepreneurship – and a realization that he would need formal business training before he could move forward. "I did my research going through the MBA application process," he says, "Primarily, I knew that HBS had an... View Details

Profile

Eric Chavez

and brand manager “allowed me to be my own business owner within a larger business. I went from being an engineer who asked, ‘Why is this product broken?’ to a manager asking, ‘Why is this product not... View Details

Keywords: Manufacturing/Energy; Tech

Profile

Kine Seck Mercier

studying physics and chemistry, she specialized in telecommunications “because it is one the most dynamic, innovative, and important industries in Senegal.” After graduation, she worked for France Telecom,... View Details

01 Jun 2013
News

Five Bright Ideas

compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Jun 2006
News

One-on-One with Tom Oreck

Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details

Keywords: Roger Thompson; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

26 May 2016
News

W. James McNerney Jr., MBA 1975

Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details

Keywords: Susan Young; Air Transportation; Transportation

01 Jun 2020
News

Inside Out

Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Senior Lecturer John Macomber grew up working for the George B.H.... View Details

Keywords: Dan Morrell; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

01 Dec 2009
News

Robert Goodwin

finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that... View Details

Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group View Details

Keywords: by Danielle Kost

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students View Details

Keywords: Jennifer Gillespie

12 Nov 2008
Research & Ideas

The Marketing of a President

believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning... View Details

Keywords: by John Quelch

01 Jun 2005
News

One-on-One with Grover Norquist

of the Republican Party. His Taxpayer Protection Pledge, a promise never to raise taxes, has been signed by President George W. Bush (MBA ’75) and most Republican members of Congress. But his influence extends beyond tax issues. Since... View Details

Keywords: Government

Publications