retailing - Publications - Faculty & Research

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the characteristics of a garment that... View Details

Keywords: by Jan Hammond & Kristin Kohler; Retail; Retail; Retail; Retail; Retail

August 2022
Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details

Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Retail Industry; Retail Industry; Retail Industry; Singapore

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September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details

Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States

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September 2020 (Revised July 2022)
Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States

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September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Retail Industry; Retail Industry; United States

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February 2018 (Revised June 2019)
Case

Jaguar Capital S.A.S., Take the Money and Run?

By: Nori Gerardo Lietz and Sayiddah Fatima McCree

In January 2014, Tomas Uribe and Rodrigo Sanchez-Rios of Jaguar Capital S.A.S. (Jaguar or Jaguar Capital), were considering an offer from White Stone, the world’s largest private equity real estate investor. Jaguar Capital needed capital to fund its investment thesis,... View Details

Keywords: Real Estate; Investing; Private Equity Financing; Deal Structuring; Emerging Market; Emerging Economies; Emerging Market Finance; International Entrepreneurship; Finance; Entrepreneurship; Agreements and Arrangements; Emerging Markets; Retail Industry; Retail Industry; Retail Industry; Colombia; Latin America; United States

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February 1985 (Revised July 1993)
Case

Puritan Drug Co.

David Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson. View Details

Keywords: Salesforce Management; Conflict and Resolution; Retail Industry; Retail Industry; Retail Industry

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10 Aug 2021
Blog Post

Meet the Health & Wellness Club

Our Mission Our mission is to establish a community at Harvard Business School for individuals who are interested in exploring health and wellness trends and connecting with like-minded students, entrepreneurs, and leaders in this space. We ask our members to think... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

01 Jun 2011
News

Walking the TalkTalk

Harding: Tiddlywinks and telecom. Other Newsmakers Bob Gannon (OPM 16, 1990) David Miller (MBA ’03) Allison O’Kelly (MBA ’99) Amos Schocken (MBA ’70) Mike Stone (MBA ’88) Tom Tiller (MBA ’91) Bill Wyman (MBA ’65) Ammara Yaqub (MBA ’05) Describing herself to London’s... View Details

Keywords: Retail Trade; Retail Trade; Retail Trade; Retail Trade

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

equivalent arrival and service rates, total service capacity can be increased. Who Should Select New Employees in Geographically Dispersed Organizations: Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail... View Details

Keywords: Dina Gerdeman

01 Mar 2012
News

Sun Dress

Barrow: Offering a line of clothing that provides protection from the downside of solar energy. A native of sun-splashed Australia who now resides in Minneapolis, John Barrow (MBA 1989) has a fashion tip for Americans: cover up, mates. Seriously. Skin-cancer awareness... View Details

Keywords: skin cancer; Retail Trade; Retail Trade