psychology - Publications - Faculty & Research

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany

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September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

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01 Jun 1984
Conference Presentation

The Motivation for Creativity

By: Teresa M. Amabile

Keywords: Creativity; Motivation and Incentives

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May 1984 (Revised May 1989)
Case

Cleveland Twist Drill (B)

By: Richard G. Hamermesh

Describes events at Cleveland Twist Drill between April 1982 and February 1983. Jim Bartlett's approach to the union and the implementation of the "move strategy" are described. Students are asked to evaluate these actions and to develop plans for dealing with current... View Details

Keywords: History; Management Style; Leadership Style; Standards; Power and Influence

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1 Apr 1984
Conference Presentation

The Effect of Reward and Task Label on Children's Verbal Creativity

By: Beth A. Hennessey and Teresa M. Amabile

Keywords: Creativity; Spoken Communication; Motivation and Incentives

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1984
Article

A Battle of Wills: Self-verification versus Behavioral Confirmation

By: W. B. Swann and R. J. Ely

Keywords: Behavior

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1984
Article

Children's Artistic Creativity: Effects of Choice in Task Materials

By: T. M. Amabile and J. Gitomer

Preschool boys and girls made collages using a subset of a large array of materials. Half of the children were allowed to choose those materials they would use. For the rest of the children, the choice was made by the experimenter. Children in the no-choice condition... View Details

Keywords: Creativity; Early Childhood Education; Social Psychology; Decision Choices and Conditions

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