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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 11 Dec 2014
- News
Fashion's Retail Revolution
MBAs in retail, starting in the bargain basement of Bloomingdale’s. He worked his way up through the ranks of the department store to chairman and CEO, establishing the old, family-owned store as a national luxury brand and the flagship... View Details
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered... View Details
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third-party solution or a “white label” solution, which would hide the third-party brand. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
few years to turn things around or consider closing the Kameda USA subsidiary. Every marketing element was on the table: from changing the packaging to rethinking the retail approach to accepting private label deals to investing in more efficient plants to partnering... View Details
Keywords: Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it... View Details
Keywords: Martha Lagace
- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
- Career Coach
Phil Wong
Phil (Caltech ‘05, HBS ‘10) is currently the CFO and co-founder of Sevi Health, a healthcare startup on a mission to simplify primary care in the US. His role at Sevi focuses on acquiring clinics, integrating housing and healthcare for seniors living in senior... View Details
Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. Hillary brings over 10 years of... View Details
- Career Coach
Meredith Hamilton
Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore questions of professional identity and career progression... View Details
- 01 Apr 2014
- First Look
First Look: April 1
Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra Leone in 1827. By 2013, 13% of... View Details
Keywords: Sean Silverthorne
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live and work in their local countries. And so whatever they're earning is being spent locally. The... View Details
- 25 Mar 2014
- First Look
First Look: March 25
describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer... View Details
Keywords: Sean Silverthorne
- 01 Dec 2012
- News
From Where We Stand
goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal... View Details
- 16 Mar 2010
- First Look
First Look: March 16
PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com and oDesk.com—independently of one another. However in 2015, the company relaunched as Upwork,... View Details
Keywords: Sean Silverthorne
- 29 Apr 2025
- News
Challenge Accepted
brand marketing standpoint, from a comms and a messaging standpoint, that creates a level of complexity that makes our work a lot harder and requires us to have a lot of creativity and it requires us to try a lot of things that don’t work... View Details
- 27 Mar 2019
- News
Life Is a Startup
the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details