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Publications

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      • Research Summary

      Risk Measurement

      By: David E. Bell
      David E. Bell has completed research on the measurement of financial risk. The concepts of risk and return are widely used, at least informally, in the appraisal of financial opportunities. Return is typically measured by the expected value of a project, risk by the... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Teaching Interest

      Senior Executive Leadership Program - China (SELPC)

      By: Stefan H. Thomke

      Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in Greater China and beyond, businesses... View Details

      • Teaching Interest

      Senior Executive Leadership Program - India (SELPI)

      By: Stefan H. Thomke
      Over the past two decades, India has emerged as one of the fastest-growing economies in the world. To seize growth opportunities in this promising economy and sustain success under shifting global business conditions, companies need executives who are exceptional... View Details
      • Teaching Interest

      Senior Executive Leadership Program - Middle East (SELPME)

      By: Stefan H. Thomke

      Change is everywhere in the Middle East today, as many countries seek to diversify their economies and encourage new industries. While the region's complexity includes distinct political and economic conditions in each country in addition to an uncertain global... View Details

      • Teaching Interest

      Senior Executive Leadership Program—Middle East

      By: Andy Wu

      Change is everywhere in the Middle East today, as many countries seek to diversify their economies and encourage new industries. The region's complex business environment includes distinct political and economic conditions in each country—and... View Details

      • Research Summary

      Service Excellence by Design

      By: Frances X. Frei
      This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see View Details
      • Forthcoming
      • Article

      Social Security and Trends in Wealth Inequality

      By: Sylvain Catherine, Max Miller and Natasha Sarin
      Recent influential work finds large increases in inequality in the U.S. based on measures of wealth concentration that notably exclude the value of social insurance programs. This paper shows that top wealth shares have not changed much over the last three decades when... View Details
      Keywords: Wealth; Equality and Inequality; Taxation; Insurance; Welfare
      Citation
      Read Now
      Related
      Catherine, Sylvain, Max Miller, and Natasha Sarin. "Social Security and Trends in Wealth Inequality." Journal of Finance (forthcoming).
      • Jul 2014
      • Conference Presentation

      START Program: Value Based Health Care Delivery

      By: Michael E. Porter
      Citation
      Read Now
      Related
      Porter, Michael E. "START Program: Value Based Health Care Delivery." Paper presented at the Faculty START Program, Harvard Business School, July 2014.
      • Teaching Interest

      Strategic Financial Analysis

      By: Suraj Srinivasan

      In a competitive climate, how do some companies outperform others? Managers, consultants, analysts, and investors must understand financial analysis to answer that question and make strategic decisions that drive business profitability and... View Details

      Keywords: Strategic Change; Restructuring; Strategy
      • Teaching Interest

      Strategies for Value Creation (MBA Course)

      By: Benjamin C. Esty
      SVC is a capstone course that integrates topics from finance, strategy, and leadership. It is intentionally cross-functional and designed to force integration at the end  of the MBA program.  Students develop a value creation mindset and learn that value creation is an... View Details
      • Teaching Interest

      Strategy

      By: Jan W. Rivkin

      The objective of this course is to help students develop the skills for formulating strategy, and provides an understanding of:

      • A firm's operative environment and how to sustain competitive advantage.
      • How to generate superior value for... View Details
      • Teaching Interest

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Electronics Industry; Information Technology Industry; Manufacturing Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry
      • Teaching Interest

      Strategy and Technology (Elective Curriculum)

      By: David B. Yoffie

      This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

      Keywords: Strategy; Information Technology; Technology Platform; Telecommunications Industry; Technology Industry; Semiconductor Industry; Electronics Industry; Information Technology Industry; United States; China; Israel; Taiwan
      • Teaching Interest

      Strategy Execution

      By: Dennis Campbell

      This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

      1.... View Details

      • Teaching Interest

      Strategy For Entrepreneurs

      By: Rembrand M. Koning
      Strategy for Entrepreneurs (SFE) helps students develop better strategies for the ventures they start, the startups they will join, and the new companies they might invest in. The course pushes students to write down a theory of value and then design and run... View Details
      • Teaching Interest

      The Business of Entertainment, Media, and Sports (MBA)

      By: Anita Elberse
      This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
      • Research Summary

      The Commercialization of Internet Infrastructure

      By: Shane M. Greenstein

      Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details

      • Forthcoming
      • Article

      The Disappearing Index Effect

      By: Robin Greenwood and Marco Sammon
      The abnormal return associated with a stock being added to the S&P 500 has fallen from an average of 7.4% in the 1990s to 0.3% over the past decade. This has occurred despite a significant increase in the share of stock market assets linked to the index. A similar... View Details
      Keywords: Stocks; Investment Return; Value
      Citation
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      Related
      Greenwood, Robin, and Marco Sammon. "The Disappearing Index Effect." Journal of Finance (forthcoming). (Pre-published online December 20, 2024.)
      • Research Summary

      The Economics of Digitization

      By: Shane M. Greenstein

      What is the value of digital platforms that build on user-generated content? How well do existing frameworks explain the value of these businesses? While drawing on prior work, this research stream examines new issues in parts of the economy that previously were... View Details

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