Publications

July 2007 (Revised March 2008)
Background Note

Staging Two-Sided Platforms

By: Thomas R. Eisenmann and Andrei Hagiu

Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details

Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry

June 2001
Background Note

Ten Components of a Strategic I-Net, The

By: Richard L. Nolan

Identifies the 10 key components of a strategic I-Net. May be used with any case or discussion about building strategic IT infrastructures. View Details

Keywords: Buildings and Facilities; Business Model; Management; Infrastructure; Strategy

May 2017
Supplement

Betfair (D)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty. View Details

Keywords: Betfair; Exchange; Betting; Leisure Industry; Laws and Statutes; Business Model; Entertainment and Recreation Industry; Europe

01 Mar 2004
News

Ron Shaich’s Café Society

not reach its full potential unless it had all the financial and human capital our company could muster. I suggested to our board that we sell all our other businesses and “double down” on Panera Bread. It wasn’t a popular decision but... View Details

Keywords: Susan Young; Food Services and Drinking Places; Hospitality

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry

March 2011 (Revised March 2014)
Teaching Note

IP Intermediaries & Intellectual Ventures

By: Andrei Hagiu

Teaching Note for 710423 and 711486. View Details

Keywords: Intellectual Property; Business Model; Innovation and Invention; Revenue; Sales

March 2011 (Revised March 2014)
Teaching Note

Intellectual Ventures

By: Andrei Hagiu

Teaching Note for 710423. View Details

Keywords: Patents; Business Model; Innovation and Invention; Revenue

01 Oct 2000
News

Laura Scher of Working Assets

supporting gay and lesbian rights, and saving the rainforest. I'd like to see more companies copy our business model and become advocates for social change." Working Assets' charitable-donation model,... View Details

Keywords: Marguerite Rigoglioso

25 Jul 2012
News

Movie Magic

swipe of a credit card. “Automated retail sounds better,” suggests Gregg Kaplan (MBA 1997). Recruited by McDonald’s to help start new businesses within the fast-food giant, in 2002 Kaplan oversaw the installation of six kiosks in... View Details

Keywords: vending machines; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; General Merchandise Stores; Retail Trade

October 2024
Supplement

NOW PT (B)

By: George A Riedel, Allison J. Wigen and Dave Habeeb

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical... View Details

Keywords: Health Care and Treatment; Medical Specialties; Business Model; Investment; Health Industry; United States

19 Jul 2011
News

Brightening the Future

in the Philippines, Jaime “Jim” Ayala (MBA ’88) decided to put his considerable business experience to work improving the lives of some of his native country’s poorest citizens. Explaining his 2009 decision to leave Ayala Land, which had... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

February 2020
Case

Intellectual Ventures Update 2020

By: David B. Yoffie and Daniel Fisher

After raising $6 billion and buying 60,000 patents, Intellectual Venture (IV) was confronted with a changing legal environment. After a number of important legal decisions, including the Supreme Court's so-called "Alice" decision, IV had to shift strategy. IV sold off... View Details

Keywords: Intellectual Property; Strategy; Innovation and Invention; Information Technology; Business Model; United States

August 2011
Supplement

Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry

Keywords: Keith Larson; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

25 Feb 2020
News

From Das’s Desk

reunion model in several ways. First, we are taking a page from the positive response to the Insights program introduced at last year’s reunions. These sessions feature faculty members and other speakers addressing 10 key topics that... View Details

Keywords: Das Narayandas

02 Oct 2013
News

General Motors Takes a Look Under Tesla's Hood

Keywords: Tesla; Motor Vehicle and Parts Dealers; Retail Trade

26 Feb 2009
News

Last Look - March 2009

Our thanks to HRPBA ’60-ers Sandy Krickovic Self and Nancy Needham Merrill, who recognized themselves as the second and third models in the photo. Self wrote: “In Malcolm McNair’s Marketing class, we were studying the women’s retail... View Details

June 2024
Teaching Note

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

Teaching note to accompany “Maven Clinic: Women’s Health in the Digital Age” (case no. 620-035) View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Health Industry; Technology Industry; United States; New York (city, NY)

Fall 2020
Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg

Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details

Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation