Publications

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Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients. Long-term success in a professional service firm requires obtaining and developing the right... View Details

18 May 2009
Research & Ideas

The Unseen Link Between Savings and National Growth

technology expertise they need. And thus the link to savings—to attract an investor, companies must put collateral into the project: money from savings. With access to technology, the company improves its productivity and contributes to... View Details

Keywords: by Sarah Jane Gilbert

05 Jun 2023
What Do You Think?

Is the Anxious Achiever a Post-Pandemic Relic?

infrastructure (support systems).” They have accounted for a substantial portion of the output and productivity of the world’s most developed economies. Now the anxious achievers occupying many leadership... View Details

Keywords: by James Heskett

12 Jan 2016
First Look

January 12, 2016

case: https://cb.hbsp.harvard.edu/cbmp/product/616032-PDF-ENG Harvard Business School Case 816-048 Intuit: Turbo Tax Personal Pro—A Tale of Two Entrepreneurs The case tells the story of a product manager within Intuit who View Details

Keywords: Carmen Nobel

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details

Keywords: by Dina Gerdeman

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

October 2009 (Revised March 2011)
Case

Qualcomm Incorporated 2009

By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind

Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular... View Details

Keywords: Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

July 2021
Case

Performance Review: Joseph Park and Elena Ramírez

By: David G. Fubini and Patrick Sanguineti

Niya Jones, a Partner at a major management consulting firm, must review the work of two of her mentees––Joseph Park and Elena Ramírez––for their first end-of-year performance review as new Project Leaders. Both have produced strong results in their new roles, but... View Details

Keywords: Personal Development and Career; Management Style; Goals and Objectives; Management Analysis, Tools, and Techniques; Leadership Style

17 Nov 2020
Research & Ideas

Why a Blended Workforce May Be Key to Lasting Competitive Advantage

In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details

Keywords: by Joseph B. Fuller

March 2002 (Revised August 2006)
Case

September 11th Fund, The: The Creation

By: Jane Wei-Skillern

Describes the entrepreneurial process through which the September 11th Fund was created, developed, and operated, focusing primarily on the furst seven weeks of the fund. This case details the genesis of the fund as a partnership between the United Way of New York City... View Details

Keywords: Leadership; Partners and Partnerships; Social Entrepreneurship; Philanthropy and Charitable Giving

24 Nov 2015
Blog Post

What is an HBS MyTake?

While it’s true that students come to HBS to develop their leadership skills and learn the fundamentals of general management, what they take away tends to be so much more. When we interview students and alums for this blog, we hear time... View Details

Deborah M. Winshel

Deborah Winshel is a Senior Lecturer in the General Management Unit of Harvard Business School. She teaches several MBA required courses: Leadership and Organizational Behavior (LEAD), Leadership and Corporate Accountability and the Field Immersion course (2025 in... View Details

09 Feb 2016
First Look

February 9, 2016

and identity change interacted. We find instances in which urgent focus on design change consumed top management attention and crowded out identity change; in which experimentation in design made it premature to develop a View Details

Keywords: Sean Silverthorne

Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser

The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details

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August 2008 (Revised June 2012)
Case

Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy

By: Luis M. Viceira and Helen Tung

In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions... View Details

Keywords: Volatility; Asset Management; Stocks; Financial Strategy; Investment Funds; Product Development