Publications

February 2023
Case

Adyen: Reshaping the Payment Ecosystem

By: Marco Di Maggio, Antonio Moreno and Elena Corsi

A payment services company rethinks its strategy to reach out to a different customer base. View Details

Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe

April 2017
Teaching Note

This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details

Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing

January 2001
Teaching Note

ZEFER: Building and Positioning an e-Business Consulting Company TN

By: Richard L. Nolan and George Francis Westerman III

Keywords: Product Positioning; Internet and the Web; Business Ventures; Consulting Industry

Article

Can Anything Derail Google's Growth Engine?

By: Jeffrey F. Rayport

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing

Read Now

Article

What is Facebook, Really?

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

February 2006 (Revised January 2007)
Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon

MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details

Keywords: Internet and the Web; Auctions; Service Industry; Latin America

01 Oct 1997
News

Short Takes

herbicides, reducing risk.) In general, Reinhardt asserts, it is market leaders who, by virtue of their power to shape the nature of competition in their industries, can force other firms to follow. Flexing similar muscle are firms with... View Details

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

In our latest “First Five Years” interview, we discuss product reviews, lessons learned at HBS, and more with BestReviews.com cofounders Momchil Filev and Ben Faw (both MBA 2014). The company, which they launched in 2014, publishes detailed articles with View Details

01 Dec 2019
News

Regional Alumni Events Address Climate Change

Kyung-Ah Park (MBA 1998), managing director and head of Environmental Markets at Goldman Sachs, who will be meeting with members of the investment team at her company. Grant says the gathering “was useful in helping me to develop a... View Details

Keywords: Jen Myers

01 Jun 2010
News

Faculty Books

Business Press) Professors Khanna and Palepu argue that the main exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectualproperty adjudication, data research firms) that facilitate... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management

01 Dec 1998
News

Faculty Retirements

Samuel Hayes and Hugo Uyterhoeven, two longtime HBS faculty members, retired in June. Summaries of their distinguished careers follow. Samuel L. Hayes, III, the Jacob H. Schiff Professor of Investment Banking, joined the HBS faculty in 1972. An expert on capital View Details

01 Dec 2015
News

Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?

Ishan Sachdev (MBA 2013) Since 2009, more than 80 mobile money services have popped up in emerging markets to offer financial services to the millions of people who have a cell phone but no traditional bank account. Taking advantage of... View Details

Keywords: Erin Peterson

01 Jun 2017
News

Case Study: Something New

readers weighed in on a question posed by KitNipBox cofounder and CEO Deena Malkina (MBA 2008): How could the monthly subscription service for cat owners erect sustainable barriers to entry to the market and secure a View Details

Keywords: April White

10 May 2022
News

Alumni Achievement Awards 2022

videos this morning.” Balancing act: “In leadership, there’s a tension between getting good information from multiple stakeholders and a more top-down approach, where you trust your intuition, take a minority point of view, and run with... View Details

2025
Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details

Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

May 1997 (Revised May 2008)
Case

Intel Corporation: 1968-1997

By: Gary P. Pisano, David J. Collis and Peter K. Botticelli

Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in... View Details

Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Information Infrastructure; Corporate Strategy; Industry Structures; Technology Industry

August 2019 (Revised October 2019)
Supplement

Preserving Trust at Care.com (B)

By: Krishna G. Palepu and Julia Kelley

The (B) case describes the company’s response and subsequent developments. View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States