Publications

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November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

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15 Nov 2017
Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

social venture’s revenue strategy, the researchers analyzed a sample of 584 applications to a fellowship competition for nascent social ventures sponsored by Echoing Green, a global nonprofit organization that provides seed-stage funding, leadership development, and... View Details

Keywords: by Carmen Nobel

Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

24 Apr 2014
News

Boutique workouts brought to the busiest people, at home

convenient online platform. “I’d love to create the official fitness platform for the Lean In generation, people want to stay active but have very little time,” says Kumar. In just her first two months of operation, with almost no View Details

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

the Trump Administration authorized $7 billion in disaster loans for small businesses affected by COVID-19. The program helps businesses in states that have declared emergency status borrow as much as much as $2 million and repay it over... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

October 2017
Case

Shift Technologies, Inc.

By: Thomas Eisenmann and Nicole Tempest Keller

In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details

Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States

01 Feb 2011
First Look

First Look: Feb. 1

greenhouse gas emissions. The case describes challenges facing this small agricultural biotechnology company, notably uneven enforcement of intellectual property in emerging market countries and uncertainty... View Details

October 1996 (Revised May 1998)
Case

Presenting PenPoint (A)

Containing excerpts from Jerry Kaplan's best-selling book, Startup: A Silicon Valley Adventure, this case begins with Kaplan's idea for developing a handheld, pen-operated computer. It follows Kaplan, who becomes the CEO of GO Corp., as he goes on the road to sell his... View Details

Keywords: Information Infrastructure; Entrepreneurship; Product Marketing; Computer Industry; United States

30 Apr 2001
What Do You Think?

Dot.Com Shakeout: Chess or Roulette?

model, clientele, client perception, and overall market share must be more than thorough." It may be small consolation to those dot.com entrepreneurs struggling to keep their heads above water, but there appears to be a sense that... View Details

Keywords: by James Heskett

01 Jun 2011
News

Mr. Start-Up

Issue Focus: Entrepreneurship Cassidy: At Google, a more intense and frenetic experience than launching his own companies. Art by Joe Ciardiello Related Links Watch a video of Mike Cassidy explaining his approach to rapid product... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

January 2025
Case

Jaipur Literature Festival 2024

By: Tarun Khanna and Kanika Jain

The Jaipur Literature Festival had evolved from a modest gathering in 2006 into one of the world’s most significant literary events. It was known for its principle of egalitarian access, allowing people from various social backgrounds to come together and engage with... View Details

Keywords: Arts; Cultural Entrepreneurship; Leadership; Business or Company Management; Media; Business Strategy; Expansion; Profit; Product Positioning; Asia; South Asia

24 Dec 2014
News

Helping businesses understand consumers

Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details

05 Aug 2014
News

A Diversified Portfolio

or $500 million in capital, they're simply not interested in funding companies that need $10 million or less to develop real market traction." According to Dodi, the growing number of companies with women in leadership positions is the... View Details

Keywords: Constantine von Hoffman

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston