Marketing Research - Publications - Faculty & Research

01 Mar 2008
News

Alumni Books

four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights... View Details

Keywords: Noel Capon; Publishing Industries (except Internet); Information

16 Jun 2023
Blog Post

The HBS Climate Rising Podcast Reaches 50 (Episodes)

organizations, and everything in between. They also hoped the podcast’s focus on managers would enable faculty and students at HBS and beyond to discover new insights, research ideas, and business opportunities. Finally, they wanted the... View Details

January 2008
Background Note

Equity Options

By: Joshua Coval and Erik Stafford

The goal of this simulation is to understand the reliance of option values on volatility. When an investor trades an option, they are essentially trading volatility. Therefore, much of the focus in this lesson is on forecasting volatility. Students are able to use two... View Details

Keywords: Volatility; Forecasting and Prediction; Stock Options; Investment Return; Price; Market Transactions; Mathematical Methods; Value

Citation

Educators

Purchase

24 Apr 2014
News

Creating connections among consumers

providers, ranging from contractors to dentists to mechanics. More than 2 million households nationwide belong to Angie’s List. The company offers a call-in center for person-to-person help with research and hiring needs. Angie’s List... View Details

Web

Gallery - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details

Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of... View Details

Web

BiGS Fellows | Institute for Business in Global Society

BiGS Fellows The BiGS Visiting Fellows are scholarly researchers who focus on issues of business and society. Consisting of scholars who study climate change or racial equity, they provide intellectual leadership and View Details

Fast Answer

Biotech, Medical Devices, and Pharmaceuticals: Industry/Market Overview/Analysis

them for your industry research. BCC Research - Reports on major scientific and technological developments in biotech, medical devices, pharmaceutical, and high technology worldwide. EMIS – SWOT analysis, global and country... View Details

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

losses. In 2014, the health insurance industry’s aggregate pre-tax margin in the individual market was –5.2 percent, amounting to an overall loss of $2.7 billion. A SHRINKING POOL OF PROVIDERS Though Aetna is currently enduring a healthy... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School View Details

Keywords: by Staff

01 Dec 2013
News

Faculty Books

Faculty Research HBS Working Knowledge offers a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their web links. Unspoken Cues: Encouraging Morals without Mandates Associate Professor... View Details

December 1991 (Revised October 1998)
Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West

Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details

Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry

Citation

Educators

Purchase

Fast Answer

FIELD Global Immersion Resources: Kenya

Where can I find country, industry and market information and news about Kenya to help me with FIELD Global Immersion? Industry and market research Passport Useful for:... View Details

Web

Buy Now, Pay Later: A History of Personal Credit

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the View Details

01 Sep 2008
News

Negative Ad Power

that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater... View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2024
News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details

Keywords: Jennifer Meyers

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

from initial research phases, to brainstorming, to concept development and prototyping. The results? A car that might feature a personalized hood ornament and an interior with pulsating floor lights, customized seat covers, and an onboard... View Details

Keywords: Margie Kelley

Career Coach

Erika Beisler

reporting, and can provide data and coaching for offer negotiations. Her prior work experience includes brand management at Bestfoods, Unilever, and Welch’s and market research at CSpace. View Details

01 Mar 2017
News

Case Study: Moment in the Sun

stimulates the body’s circadian rhythms, cuing the production of cortisol during the day to keep you alert and melatonin at night to ready your body for rest. “It’s based on about 15 years of scientific research from NASA, the NIH, and... View Details

Keywords: Dan Morrell

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

Stevenson said the recent technology sector market crash should teach future entrepreneurs to build companies to last rather than to sell, and to think about more than simply selling a product. We're never going to go back to the slow and... View Details

Keywords: by Carrie Levine

Publications