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  • All HBS Web  (15,467)
    • People  (49)
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    • Multimedia  (133)
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  • 12 PM – 1 PM EST, 05 Dec 2016
  • Webinars: Career

The Startup Rules of Three

Do you have a brilliant idea for a startup? Becoming a successful entrepreneur requires more than just an inspiring concept and a plan for development. There is a reason as many as 75 percent of venture capital-backed startups fail, and nearly 95 percent of all... View Details
  • December 1992
  • Case

Nestle Italy

By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
Keywords: Product Marketing; Consumer Products Industry; Food and Beverage Industry; Italy
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Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
  • October 2016
  • Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu
In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details
Keywords: Customer Satisfaction; Customer Experience; Customer Service; Customer-centric; Emerging Market; Customer Focus; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Turkasset; Collections Agency; NPL; Call Center; Financial Services; Borrowing and Debt; Customer Focus and Relationships; Organizational Culture; Operations; Management; Service Operations; Quality; Competitive Advantage; Cost vs Benefits; Financial Services Industry; Turkey
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Campbell, Dennis, and Gamze Yucaoglu. "Turkasset: Bringing Customer-Centricity to Debt Collection." Harvard Business School Case 117-023, October 2016.
  • March 1992 (Revised December 1992)
  • Case

Salomon and the Treasury Securities Auction

By: Dwight B. Crane
Set in June 1991, two months prior to Salomon Brothers' announcement that the firm had violated the Treasury Department's rules governing the auctions of new Treasury securities. Salomon Vice Chairman John Meriwether must decide how to address problems that continue to... View Details
Keywords: Debt Securities; Managerial Roles; Ethics; Market Transactions; Bonds; Investment Banking; Crisis Management; Auctions; Legal Liability; Banking Industry
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Crane, Dwight B. "Salomon and the Treasury Securities Auction." Harvard Business School Case 292-114, March 1992. (Revised December 1992.)
  • 29 Dec 2010
  • News

The Mistaken Attack on Outsourcing

  • August 2012 (Revised August 2024)
  • Case

ABC Pharmaceuticals

By: Regina E. Herzlinger and Erik R. Sparks
This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to... View Details
Keywords: Drug Development; Price; Product; Product Launch; Health Industry; Technology Industry; Pharmaceutical Industry
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Herzlinger, Regina E., and Erik R. Sparks. "ABC Pharmaceuticals." Harvard Business School Case 313-041, August 2012. (Revised August 2024.)
  • December 2022
  • Article

The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples

By: Lara B. Aknin, Elizabeth W. Dunn and Ashley V. Whillans
Past studies show that spending money on other people—prosocial spending—increases a person’s happiness. However, foundational research on this topic was conducted prior to psychology’s credibility revolution (or “replication crisis”), so it is essential to ask... View Details
Keywords: Happiness; Money
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Aknin, Lara B., Elizabeth W. Dunn, and Ashley V. Whillans. "The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples." Current Directions in Psychological Science 31, no. 6 (December 2022): 536–545.
  • 13 Nov 2000
  • Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

to the unrealistically purist view that it was in the business of producing only high-performance footwear for competitive athletes. Nike has since changed its ways, but several years of less-than-stellar sales was the price the company... View Details
Keywords: by Laurie Joan Aron

    Dante Roscini

    Dante Roscini holds the Professor of Management Practice Chair endowed by the MBA Class of 1952 at Harvard Business School. He joined the faculty in 2008 after a two-decades-long career in finance. He currently teaches the course Business, Government, and the... View Details

    • February 2016 (Revised May 2016)
    • Case

    Dinr: My First Start-up (A)

    By: Shikhar Ghosh and Kristina Maslauskaite
    In May 2012, a young employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery... View Details
    Keywords: Exit Strategy; Startup; Start-up; Business Exit or Shutdown; Business Startups; Entrepreneurship; Food
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    Ghosh, Shikhar, and Kristina Maslauskaite. "Dinr: My First Start-up (A)." Harvard Business School Case 816-080, February 2016. (Revised May 2016.)
    • March 2013 (Revised March 2015)
    • Case

    iMatari

    By: Joseph L. Badaracco and Matthew Preble
    In late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only... View Details
    Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East
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    Badaracco, Joseph L., and Matthew Preble. "iMatari." Harvard Business School Case 313-083, March 2013. (Revised March 2015.)
    • November 2018 (Revised January 2022)
    • Case

    JUUL and the Vaping Revolution

    By: Michael W. Toffel, John Masko and Sarah Mehta
    In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
    Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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    Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
    • 23 Oct 2014
    • News

    Why We Need to Outsmart Our Smart Devices

    • 22 Dec 2020
    • Blog Post

    The Forward Fellowship Convinced Me That I Belong at HBS

    up, I did not have any idea what an MBA was or why anyone would need one. Enjoying Kentucky’s Lake Cumberland from the pontoon It was years after leaving my beloved hometown that I would hear that all-empowering phrase: “The answer is... View Details
    • 16 Jul 2020
    • Video

    VC Perspectives on Entrepreneurial Opportunities in Today's World

    • 22 Dec 2020
    • Cold Call Podcast

    Dove: Maintaining a Brand with Purpose

    • 12 Aug 2020
    • Research & Ideas

    Why Investors Often Lose When They Sue Their Financial Adviser

    Years of bull market bliss gave brokerage clients few reasons to open their account statements—until March. Within one month, stocks in the United States notched their biggest one-day losses—and gains—as mounting fears about COVID-19’s... View Details
    Keywords: by Danielle Kost; Financial Services
    • 14 Jan 2016
    • Blog Post

    Liberal Arts Major Pursues an MBA

    I could prove myself before being swallowed whole by the swarm of finance wizards. I can’t help but smirk when I think back on this vivid memory, as I couldn’t have been more misguided in my anxiety. It was a matter of hours, not days, before I realized the View Details
    • 28 Feb 2024
    • News

    Know Your HBS Staff: Aleksandra Kojić

    • 2016
    • Working Paper

    Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

    By: Rembrand Koning
    Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
    Keywords: Networks; Performance; Business Startups; Business Strategy
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    Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.
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