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    Joshua R. Schwartzstein

    Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit. 

    Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

    • June 2001
    • Case

    Competitive Dynamics in Home Video Games (I): The Sony PlayStation

    Describes Sony's entry into the home video-game market and its strategy for gaining market share. A rewritten version of an earlier case. View Details
    Keywords: Competition; Market Entry and Exit; Video Game Industry
    Related

      Thomas W. Graeber

      Thomas Graeber is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Negotiations in the MBA elective curriculum.

      As an empirical behavioral and experimental... View Details

      • October 2018 (Revised February 2018)
      • Case

      Masayoshi Son and the Vision Fund

      By: Tom Nicholas, Ramana Nanda and Benjamin N. Roth
      In October 2016, SoftBank Group Corp., the Japanese conglomerate giant caused a significant shock to the worldwide market for venture capital and private equity by announcing the Vision Fund, the largest tech investment fund in the world at close to $100 billion. The... View Details
      Keywords: Strategy; Venture Capital; Private Equity; Entrepreneurship; Competitive Strategy
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      • December 2014 (Revised April 2015)
      • Case

      Apple, Einhorn, and iPrefs

      By: Carliss Y. Baldwin, Hanoch Feit, Edward A. Minasian and Brandon Van Buren
      In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
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      • February 2001 (Revised September 2005)
      • Case

      Howard Schultz and Starbucks Coffee Company

      By: Nancy F. Koehn
      Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
      Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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      • January 2023 (Revised December 2023)
      • Case

      OhmConnect: Energizing the Future

      By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
      Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details
      Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
      Related
      • June 2013 (Revised August 2020)
      • Case

      Bonnie Road

      By: Arthur I Segel, John H. Vogel, Jr. and Lisa Strope
      Victor Alexander was intrigued by the packet of papers that lay in front of him. The papers comprised a brochure that Garden State Bank had put together in an effort to sell the Bonnie Road Distribution Center in Somerset, New Jersey, for $9.7 million. It was April... View Details
      Keywords: Real Estate; Investment; Acquisition; Buildings and Facilities; Property; Partners and Partnerships; Decision Choices and Conditions; Distribution Industry; Real Estate Industry; Texas
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      • May 1980
      • Case

      Kendall-Vetmat

      Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
      Keywords: Decision Making; Product Launch; Product Development
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        Stephen A. Greyser

        Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

        Keywords: sports
        • Web

        Curriculum - MBA

        curriculum, students build a solid, broad foundation of general management concepts and skills across all the key disciplines. Required Curriculum Data Science for Manager (DSM) Finance 1 (FIN1) Financial Reporting and Control (FRC) Leadership & Organizational Behavior... View Details
        • August 2022 (Revised October 2022)
        • Case

        Sian Flowers: Fresher by Sea?

        By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
        The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
        Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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        • 2020
        • Book

        Reimagining Capitalism in a World on Fire

        By: Rebecca Henderson
        Free market capitalism is one of humanity’s greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top.... View Details
        Keywords: Capitalism; Economic Systems; Ethics; Society; Environmental Sustainability
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        • May 2021 (Revised September 2021)
        • Case

        Accounting for Bitcoin at Tesla

        By: Charles C.Y. Wang and Siyu Zhang
        On February 8, 2021, Tesla revealed, through its 10-K filing to the Securities and Exchange Commission (SEC), that it had purchased $1.5 billion of Bitcoin, totaling 7.5% of the company’s cash, and that it planned to accept payments in the cryptocurrency soon. These... View Details
        Keywords: Bitcoin; Accounting; Currency; Communication Intention and Meaning; Strategy; Investment Portfolio; Emerging Markets; Risk and Uncertainty; Value Creation
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        • November 2002
        • Case

        Siemens ShareNet: Building a Knowledge Network

        By: Alan D. MacCormack, Sven Volpel and Kerry Herman
        Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details
        Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales
        Related
        • October 2008 (Revised March 2011)
        • Case

        Curled Metal Inc.—Engineered Products Division

        By: Benson P. Shapiro and Frank V. Cespedes
        Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
        Keywords: Price; Product Launch; Product Positioning; Business Strategy
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        • 08 Feb 2000
        • Research & Ideas

        Building Effective R&D Capabilities Abroad

        products from development to market at an ever more rapid pace." In the following excerpt, Kuemmerle examines two foreign R&D sites created to meet those two needs: a home-base-augmenting site, in which information flows from the... View Details
        Keywords: by Walter Kuemmerle
        • 25 Oct 2023
        • News

        Behind the Research: Tomomichi Amano

        • April 2021
        • Case

        Transforming BlackBerry: From Smartphones to Software

        By: Ranjay Gulati and Nicole Tempest Keller
        On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
        Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
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        • January 1992 (Revised March 1993)
        • Case

        Maison Bouygues

        By: John A. Quelch
        The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
        Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
        Related