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  • All HBS Web  (18,444)
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  • February 2022 (Revised March 2022)
  • Case

MicroStrategy's Investment in Bitcoin

By: C. Fritz Foley
At the end of the second quarter of 2020, MicroStrategy, a Virginia based provider of analytics software and services, announced plans to acquire and hold bitcoin as a part of the firm’s treasury reserve policy and corporate strategy. Within a year, the firm purchased... View Details
Keywords: Bitcoin; Corporate Strategy; Acquisition; Investment Portfolio; Capital Structure; Equity
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Foley, C. Fritz. "MicroStrategy's Investment in Bitcoin." Harvard Business School Case 222-048, February 2022. (Revised March 2022.)

    Jorge Tamayo

    Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

    Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

    • June 2018 (Revised October 2020)
    • Case

    Global Brand Management of Anheuser Busch InBev's Budweiser

    By: Jill Avery
    Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
    Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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    Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)

      Aticus Peterson

      Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

      • May 2002 (Revised May 2003)
      • Case

      Performance Indicator

      Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure to water. Because golfers put two to five used golf balls into play for every one new ball they buy, the used golf... View Details
      Keywords: Information Technology; Patents; Entrepreneurship; Sports; Sports Industry; Entertainment and Recreation Industry
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      Corts, Kenneth S. "Performance Indicator." Harvard Business School Case 702-480, May 2002. (Revised May 2003.)
      • March 2002 (Revised May 2007)
      • Case

      Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

      By: V.G. Narayanan and Lisa Brem
      The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
      Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada
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      Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
      • July 2022
      • Case

      boAt Lifestyle

      By: Rajiv Lal and Kairavi Dey
      boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
      Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India
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      Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
      • 02 Sep 2015
      • Research & Ideas

      Explaining China's Crash

      After more than a decade of nearly can’t-miss growth, China’s stock market began a precipitous summer slide that has spooked investors worldwide. In July, the Shanghai composite index dropped 15 percent from June, prompting the People’s... View Details
      Keywords: by Christina Pazzanese; Financial Services
      • May 2016 (Revised March 2020)
      • Case

      Fasten: Challenging Uber and Lyft with a New Business Model

      By: Feng Zhu and Angela Acocella
      Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
      Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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      Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
      • 28 Feb 2024
      • News

      Know Your HBS Staff: Aleksandra Kojić

      • 2010
      • Book

      Beauty Imagined: A History of the Global Beauty Industry

      By: Geoffrey Jones
      The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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      Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
      • May 06 2021
      • Tout

      Earn a Certificate of Management Excellence

      • 16 Nov 2017
      • Cold Call Podcast

      Language and Globalization: The Mandate to Speak English at Rakuten

      Keywords: Re: Tsedal Neeley; Retail; Electronics
      • November 2010 (Revised December 2012)
      • Case

      ABB: 'In China, for China'

      By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
      ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil. View Details
      Keywords: History; Multinational Firms and Management; Engineering; Problems and Challenges; Competitive Strategy; Emerging Markets; Global Strategy; Growth and Development Strategy; Industrial Products Industry; China; India; Brazil
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      Trumbull, J. Gunnar, Elena Corsi, and Elisa Farri. "ABB: 'In China, for China'." Harvard Business School Case 711-044, November 2010. (Revised December 2012.)
      • March 2002 (Revised September 2005)
      • Case

      Robert Mondavi and the Wine Industry

      Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine... View Details
      Keywords: Plant-Based Agribusiness; Competitive Strategy; Globalized Markets and Industries; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
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      Roberto, Michael. "Robert Mondavi and the Wine Industry." Harvard Business School Case 302-102, March 2002. (Revised September 2005.)
      • August 2020 (Revised November 2020)
      • Case

      Gogoro: From Electric Scooter to Energy Platform

      By: Tarun Khanna and Billy Chan
      The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details
      Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan
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      Khanna, Tarun, and Billy Chan. "Gogoro: From Electric Scooter to Energy Platform." Harvard Business School Case 721-379, August 2020. (Revised November 2020.)
      • March 2011 (Revised April 2011)
      • Case

      State Bank of India: Transforming a State Owned Giant

      By: Rajiv Lal and Rachna Tahilyani
      February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern,... View Details
      Keywords: Transformation; Customer Relationship Management; Commercial Banking; Leading Change; Growth and Development Strategy; Marketing; Organizational Change and Adaptation; Banking Industry; India
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      Lal, Rajiv, and Rachna Tahilyani. "State Bank of India: Transforming a State Owned Giant." Harvard Business School Case 511-114, March 2011. (Revised April 2011.)
      • 14 Oct 2010
      • News

      Harvard Business School Receives $50 Million Gift from the Tata Trusts and Companies

        Haiyang Zhang

        Haiyang Zhang is a doctoral student in the Strategy unit at Harvard Business School. He conducts research on corporate and entrepreneurial strategy.

        Prior to pursuing his PhD, Haiyang was an engagement manager at McKinsey & Company, where he served... View Details

          Edward H. Chang

          Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
          View Details
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