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  • Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter View Details
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

company that reflects their personal values, U2 also provides a model. "Any CEO who thinks his or her job is primarily about maximizing shareholder value is living in the past," Koehn says. "The game of what... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • October 2015 (Revised October 2016)
  • Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain
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  • 26 May 2015
  • Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

her rationale for taking her research to the field. "I didn't believe and still don't believe that I could address these questions outside of a company context," she said.... View Details
Keywords: by Carmen Nobel
  • 29 Jan 2019
  • News

Gloria Steinem and Diane Paulus Take Center Stage

Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first View Details
Keywords: Margie Kelley
  • Web

Site Credits - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • 06 Sep 2011
  • Research & Ideas

The Power of Leadership Groups for Staying on Track

substantial sums on a few, while relegating others to learning traditional management skills. With the shift to collaborative organizations with flat structures, companies are recognizing the need to develop... View Details
Keywords: by Bill George
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use View Details
Keywords: Sean Silverthorne
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

management of variability often requires a company to influence customers' behavior. Managers attempting that kind View Details
Keywords: Sean Silverthorne
  • August 2007 (Revised July 2008)
  • Case

HCL Technologies (A)

By: Linda A. Hill, Tarun Khanna and Emily Stecker
When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7 billion in revenues and a... View Details
Keywords: Customer Relationship Management; Multinational Firms and Management; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Competition; Information Technology Industry; Service Industry; India
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  • February 2011 (Revised September 2013)
  • Case

Sound Group China: Urban Waste Entrepreneurs

By: John D. Macomber, Chad M. Carr and Fan Zhao
Private sector entrepreneur in China with advanced solid waste management capability competes with state owned enterprises and also government policies supporting a rival technology. Wen Yibo has used engineering expertise and political savvy to build a major privately... View Details
Keywords: Private Sector; Public Sector; Service Delivery; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Utilities Industry; China
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  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

future general managers in science- and technology-intensive businesses who seek firsthand exposure to companies constructing global R&D strategies. Financial View Details
Keywords: curriculum
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Business School Case 817-088 Hygeia Group: Delivering Quality Care in Nigeria Fola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and... View Details
Keywords: Sean Silverthorne
  • Web

Trade Cards - The Art of American Advertising

all-inclusive quality of trade catalogs, trade cards offered a more intimate presentation with which companies could announce their line of business View Details
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

overlooked and can help a company increase their bottom line. What does that mean and how do you do it? Turner: If you’re at a company, our research can show you why you might... View Details
Keywords: by Barbara DeLollis
  • 17 Apr 2024
  • Blog Post

New Venture Competition 2024: Business and Environment Ventures

individual cow health and behavior, empowering farmers and providing peace of mind as they make better high-value livestock management decisions... View Details
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • 31 Aug 2016
  • Research & Ideas

One Quarter of Entrepreneurs in the United States Are Immigrants

It’s hard to say who’s right, however. Outside of a few high-profile examples like Brin, there have been virtually no data to gauge the level at which immigrants create companies View Details
Keywords: by Michael Blanding
  • 01 Dec 2019
  • News

Shaping Leaders Who Understand Business and the Environment

company to engage on this issue.” Toffel, as course head for the Technology and Operations Management course, has himself taken the lead on introducing some View Details
Keywords: April White
  • Web

Trade Catalogs - The Art of American Advertising

stock numbers, prices, and in some cases extensive descriptions, testimonials, instructions for use, short company histories, and illustrations (both woodcuts View Details