Publications

July 2011
Teaching Note

Suntech Power (TN)

By: Richard H.K. Vietor

Teaching Note for 712001. View Details

Keywords: Multinational Firms and Management; Sales; Information Technology; Business Subsidiaries; System; Competition; Renewable Energy; Semiconductor Industry; Germany; Spain; United States; China; Japan

01 Mar 2014
News

Faculty Q&A: The Future of Foreign Aid

Eric Werker You spent much of 2009 to 2011 in Liberia advising President Ellen Johnson Sirleaf while on leave from HBS. What did you learn from that experience? Good ideas and great strategies are cheap and easy; what's expensive and... View Details

Keywords: foreign aid; Government

March 2011
Teaching Note

United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)

By: Christopher A. Bartlett and Carole Carlson

Teaching Note for 4269. View Details

Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Marketing Strategy; Multinational Firms and Management; Organizational Design; Market Entry and Exit; Organizational Structure

Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

26 Mar 2018
News

Funding Climate Change Solutions

In this video, Ousseynou Nakoulima (MBA 2009), director of the Green Climate Fund, discusses why his organization employs a holistic strategy to its work in developing countries. “The Green Climate Fund is a fund that has been set up by... View Details

01 Dec 2017
News

The Changing Nature of Research

School’s Bureau of Business Research—comprised a comparative examination of the costs of operating a retail shoe business. The resulting report helped companies devise strategies to manage inventories, increase profits, and cut waste.... View Details

October 2005 (Revised February 2007)
Case

Red Flag Software Co.

By: Felix Oberholzer-Gee, Tarun Khanna, David Lane and Elizabeth Raabe

In 2005, just five years after its formal launch, Beijing-based Red Flag Software was the world's second-largest distributor of the Linux operating system and was expecting its first annual profit. On a unit basis, Red Flag led the world in desktops (PCs) shipped with... View Details

Keywords: Digital Platforms; Competitive Advantage; Applications and Software; Business Startups; Globalized Markets and Industries; Information Technology Industry; Distribution Industry; Beijing; United States

July 2003
Background Note

Expropriation in International Business

By: Geoffrey G. Jones and Meghan Gallagher-Kernstine

Covers several important expropriation cases in international business from the 20th century and highlights the legal and political difficulties these companies faced. Serves to explain expropriation, to stress the vulnerability of foreign direct investments to... View Details

Keywords: Foreign Direct Investment; Global Strategy; Government and Politics; Common Law; Risk Management; Property; Risk and Uncertainty

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

Find at Harvard

25 Jun 2018
News

Incubating Ideas for the ‘Water Economy’

Tamin Pechet (MBA 2007) founded and manages a platform of firms that support and invest in innovative water and infrastructure resources. He is CEO of Upwell, chairman of Imagine H2O, and founder of Banyan Water. In this interview, he talks about developing what he... View Details

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

10 Aug 2010
First Look

First Look: August 10

Frank V. Cespedes, and Kerry HermanHarvard Business School Case 709-441 In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing... View Details

Keywords: Martha Lagace

March 2009
Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

Teaching Note for [709429]. View Details

Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Entertainment and Recreation Industry; Africa

March 2010 (Revised February 2013)
Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham

The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States