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February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

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2016
Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details

Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe

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Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.

04 Sep 2018

First Look

New Research and Ideas, September 4, 2018

have been affected. Just a handful of these children were born in the U.S., where safety concerns were raised by Dr. Frances Oldham Kelsey, the medical officer handling the thalidomide application at the U.S. Food and Drug Administration.... View Details

Keywords: Dina Gerdeman

14 Nov 2007

First Look

First Look: November 14, 2007

Supplements the case "Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907402 A... View Details

Keywords: Martha Lagace

01 Jun 1997

News

Sorting Myth from Reality at Hong Kong Conference

wholly owned candy, ice-cream, and snack food manufacturer in Shenyang, a city in northeast China. Coming from a towering, Cambridge-educated, Mandarin-speaking American wearing a black ten-gallon cowboy hat, Kirkwood's message clearly... View Details

Keywords: Alejandro Reyes

01 Mar 2017

News

Alumni and Faculty Books for March 2017

unique food (famed ham, mushroom varietals, cheese-making, and rare herbs), temperate climate, surrounding rivers and mountains, ethnic diversity (bordering Laos, Vietnam, and Myanmar, Dali has been a cultural blotter), and overwhelming... View Details

22 Jun 2021

Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

industrial washer in the spin cycle, putting entire industries (arts and entertainment, tourism, food and hospitality) at risk even as others (real estate, construction, and home services) experienced record demand. In the United States,... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

05 Dec 2017

First Look

First Look at New Research and Ideas, December 5, 2017

sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But by 2012, major food companies, such as General Mills and Groupe Danone,... View Details

Keywords: Sean Silverthorne

08 Dec 2015

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December 8, 2015

and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe customers (customer transparency) not... View Details

Keywords: Sean Silverthorne

24 Jun 2014

First Look

First Look: June 24

terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily poultry, reveals broad patterns about the use of alternative financing... View Details

Keywords: Sean Silverthorne

30 Jun 2020

Book

Capitalism Is More at Risk Than Ever

environmental footprint of the company’s entire product portfolio, and some company brands, such as Lipton tea and Lifebuoy soap, had taken on significant social and environmental commitments. For over a decade, Unilever had been the top-ranked View Details

Keywords: by Martha Lagace

16 Dec 2020

Blog Post

Alumni on the Black Lives Matter Movement

1996), a CEO in the food industry, and his son, Carson, were recently featured in a “Today” show segment on Black fatherhood in America. Led by Al Roker, the show discussed how the recent murders of Black people have put renewed emphasis... View Details

2015

Book

The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship
By: Geoffrey Jones and Andrea Lluch

This book compares the effects of globalization on two Latin American countries, Argentina and Chile, over time. The chapters examine the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book... View Details

Keywords: Entrepreneurs; Business Groups; Entrepreneurship; Business History; Globalization; Growth and Development; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Latin America; Argentina; Chile

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Jones, Geoffrey, and Andrea Lluch, eds. The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship. Northampton, MA: Edward Elgar Publishing, 2015.

01 Dec 2008

News

Business at the Summit

’59), and was moderated by PBS’s Charlie Rose. Whitman, former CEO of eBay, noted that most Americans are “deeply afraid” as they watch energy and food costs rise and their retirement accounts shrink. More must be done, she said, to... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

11 Feb 2014

First Look

First Look: February 11

effects, we use experimental methods to demonstrate that participants who imagined shopping with their own bags are more likely to spontaneously consider purchasing chips or dessert items and indicate relatively higher willingness to pay for View Details

Keywords: Sean Silverthorne

20 Jul 2010

First Look

First Look: July 20

eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other low-priced retailers? Would the... View Details

Keywords: Martha Lagace

04 Dec 2007

First Look

First Look: December 4, 2007

that the buyer's plans will go awry. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208060 Fu Ji Food and Catering Harvard Business School Case 208-004 Fu Ji, the largest corporate caterer in China, is... View Details

Keywords: Martha Lagace

01 Jun 2010

News

$how Me the Money

subsidiary, his leftist kidnappers have demanded that you run a newspaper ad detailing the group’s criticisms of the government; provide $100,000 worth of food to be distributed to the poor; and pay a $1 million ransom, which would be... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

24 Apr 2018

First Look

First Look at New Research and Ideas, April 24, 2018

abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/915418 Harvard Business School Case 915-416 Zipongo: Improving Health by Redesigning the Food Chain No abstract available. Purchase this case:... View Details

Keywords: Sean Silverthorne

17 Dec 2013

First Look

First Look: December 17

unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details

Keywords: Carmen Nobel

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