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  • September 2009 (Revised December 2009)
  • Supplement

The Future of Iraq Project (B)

By: Noel Maurer and Sogomon Tarontsi
The first round of bidding on the rights to develop Iraq's oil field did not go as planned. All the bidding groups wanted to charge a fee per barrel that the Iraqi government considered too high. As a result, the Iraqi government conducted the auction a second time,... View Details
Keywords: Non-Renewable Energy; Foreign Direct Investment; Contracts; Auctions; Business and Government Relations; Energy Industry; Iraq
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  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles View Details
Keywords: Sean Silverthorne
  • December 2020 (Revised May 2021)
  • Case

Riverstone

By: David E. Bell and Natalie Kindred
In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint... View Details
Keywords: Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Animal-Based Agribusiness; Consumer Behavior; Demand and Consumers; Disruption; Risk and Uncertainty; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consulting Industry; United States; China
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  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

per visit on the site. But MySpace and its rivals have also come under fire from law enforcement officials, policymakers, and parents, who worry that they are a haven for child predators. Given that backlash, is MySpace a safe bet for advertisers? Apparently so. View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • August 2025
  • Article

Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic

By: Olivia S. Kim, Jonathan A. Parker and Antoinette Schoar
Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business... View Details
Keywords: Revenue; Small Business; Health Pandemics; Spending; Consumer Behavior
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  • 18 Oct 2021
  • Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

measure. Flexibility attracts talent For Oberholzer-Gee, the Prop 22 results showed that voters, like DoorDash drivers, saw flexibility as the most important element of gig work. As regulations are debated from state to state, he says,... View Details
Keywords: Consumer Products
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in View Details
Keywords: Martha Lagace
  • May 2023
  • Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery
Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details
Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
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  • Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr
This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details
Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
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  • 2020
  • Article

How Signal Intensity of Behavioral Orientations Affects Crowdfunding Performance: The Role of Entrepreneurial Orientation in Crowdfunding Business Ventures

By: Goran Calic and Anton Shevchenko
Backers assess a crowdfunding campaign description not merely for a project’s capacity to deliver a reward, but also for the manner in which that reward is delivered. Viewed through the lens of signalling theory, crowdfunding performance depends on the signals of... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Entrepreneurship; Consumer Behavior; Communication Strategy
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  • May 2007
  • Case

Demand and Supply Forecasting at Air Products - Electronics Specialty Materials

Explores the process and inputs behind financial and operational forecasting in the Electronic Specialty Materials unit at Air Products and Chemicals, a global chemical company. The protagonist, John Goldberg, grapples with how to better integrate the two forecasting... View Details
Keywords: Demand and Consumers; Operations; Forecasting and Prediction; Supply and Industry; Finance; Chemical Industry
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  • 2013
  • Working Paper

These Are the Good Old Days: Foreign Entry and the Mexican Banking System

By: Stephen Haber and Aldo Musacchio
In 1997, the Mexican government reversed long-standing policies and allowed foreign banks to purchase Mexico's largest commercial banks and relaxed restrictions on the founding of new, foreign-owned banks. The result has been a dramatic shift in the ownership structure... View Details
Keywords: Market Entry and Exit; Balance and Stability; Foreign Direct Investment; Banks and Banking; Society; Economics; Banking Industry; Mexico
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  • 25 Aug 2009
  • First Look

First Look: August 25

reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing View Details
Keywords: Martha Lagace
  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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  • 03 May 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

strategies. HBS has many great resources to guide employers on how to connect with students and alumni: Career Hub, student clubs and resume databases. All of these tools provide View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

just on clicks and not on calls and direction requests, I’d be less inclined to think that Yelp ads work for these businesses.” Ad effectiveness best for small businesses In recent years, internet... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at... View Details
Keywords: by Michael Blanding
  • 2011
  • Working Paper

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: David F. Drake
In an experimental newsvendor setting we investigate three phenomena: Level behavior — the decision-maker's average ordering tendency; adjustment behavior — the tendency to adjust period-to-period order quantities; and observation bias — the tendency to let the degree... View Details
Keywords: Cost; Consumer Behavior; Decision Making; Prejudice and Bias; Profit
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  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data View Details
Keywords: by Rachel Layne; Transportation
  • 04 Mar 2014
  • First Look

First Look: March 4

total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads View Details
Keywords: Sean Silverthorne