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  • February 2003 (Revised June 2003)
  • Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details
Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston
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  • July 2013
  • Teaching Note

Google's Project Oxygen: Do Managers Matter?

By: David A. Garvin
Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes,... View Details
Keywords: Organizational Behavior; Business Policy; General Management; Human Resource Management; Management; Leadership; Human Resources
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  • Research Summary

Managers' Use of Information

William J. Bruns, Jr. is studying (with Sharon M. McKinnon of Northeastern University) managers' use of information in day-to-day and long-term management situations. The findings of this research-that managers develop and rely more heavily on personal information... View Details
  • 03 May 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

Tell us about your role at HBS. As a Recruiting Relations Manager in Career and Professional Development, I engage daily with organizations looking to develop and refine their recruiting strategy at HBS. The... View Details
Keywords: Manufacturing; Manufacturing
  • 26 Mar 2020
  • News

Coronavirus Pandemic Could Elevate ESG Factors

  • December 1992 (Revised October 1993)
  • Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
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    Jonas Heese

    Jonas Heese is a Professor of Business Administration in the Accounting & Management (A&M) Unit at Harvard Business School. He serves as a course head of Financial Reporting and Control in the MBA core curriculum and teaches The Anatomy of... View Details

    • 25 Jul 2005
    • Research & Ideas

    An Organization Your Customers Understand

    its administrative heritage; also, the "fit" or alignment among important organization design elements such as structure, business systems, staffing, rewards, and tasks.1 In other words, the... View Details
    Keywords: by Robert Simons
    • December 2001 (Revised March 2002)
    • Compilation

    "Doer's Profile" Donald John Trump (1946-)

    By: Howard H. Stevenson and Laura L. Nash
    Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details
    Keywords: Success
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    • January 1997 (Revised September 1997)
    • Case

    Improving the Product Development Process at Kirkham Instruments Corp.

    By: Clayton M. Christensen
    Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of... View Details
    Keywords: Change Management; Product Launch; Innovation and Invention; Product Development; Manufacturing Industry; Manufacturing Industry; United States
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    • August 2019 (Revised August 2024)
    • Case

    The Walt Disney Company: Theme Parks

    By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
    As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access... View Details
    Keywords: Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction; Entertainment and Recreation Industry
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    • 20 Oct 2021
    • News

    Intel Slipped—and Its Future Now Depends on Making Everyone Else’s Chips

    • April 3, 2024
    • Article

    How Automakers Can Address Resistance to Self-Driving Cars

    By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
    Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details
    Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Technology Industry
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    • August 2012 (Revised November 2012)
    • Case

    Colorscope, Inc. (Abridged)

    By: V.G. Narayanan
    A small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements. View Details
    Keywords: Cost Management; Price; Business Processes; Performance Improvement; Competition; Fine Arts Industry
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    • May 2003
    • Case

    Sun Hydraulics: Leading in Tough Times (A) (Abridged)

    By: Linda A. Hill and Jennifer Suesse
    Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida; confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
    Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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    • June 2014
    • Case

    Making Progress at IDEO

    By: Teresa M. Amabile and Katrina Flanagan
    This case focuses on different types of client relationships at IDEO, the value of these relationships for IDEO and clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design... View Details
    Keywords: Organizational Change and Adaptation; Motivation and Incentives; Employees; Customer Focus and Relationships; Service Industry
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    • May 2017 (Revised September 2018)
    • Case

    Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

    By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
    This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
    Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Japan; Hong Kong
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    • Research Summary

    The Consumer-Direct Channel: "We've Come Full Spiral"

    Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global... View Details
    • November 1994
    • Case

    Navistar International

    By: Stuart C. Gilson and Jeremy Cott
    As a consequence of laying off half its workforce in a massive downsizing program, the company--a large manufacturer of medium and heavy trucks--struggles with a huge ($2.6 billion) liability for retiree medical costs. Although the company has promised its retirees... View Details
    Keywords: Negotiation Process; Wages; Labor Unions; Legal Liability; Insolvency and Bankruptcy; Restructuring
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    • August 2009
    • Case

    SK Telecom: Pursuing Happiness through Corporate Social Responsibility

    By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason
    Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details
    Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea
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