Publications

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

February 2003 (Revised March 2007)
Case

Safe to Say at Prudential Financial

By: Amy C. Edmondson and Corey B. Hajim

The CEO initiated a cultural change process at Prudential Financial to support a major business reorientation. Prudential, historically a privately held ("mutual") insurance company, went public in 2001. The cultural change was intended to prepare the organization to... View Details

Keywords: Growth and Development Strategy; Risk and Uncertainty; Private Ownership; Going Public; Transformation; Organizational Culture

Video

María Michelena

María Michelena, Executive Director of InGenia Uruguay and Chairwoman of OMEU, shares her views on the importance of corporate culture as a driver for innovation. View Details

30 Oct 2019
Video

Kutayba Alghanim

Kutayba Alghanim, Chairman of Kuwait-based Alghanim Industries, a highly diversified business group, discusses how to create a corporate culture which motivates employees of many different nationalities to be... View Details

Kyle Schirmann

Kyle Schirmann is a doctoral student in the Strategy unit at Harvard Business School. His primary interests are science-based innovation in the Global South and the creative and cultural industries. Before joining HBS, Kyle worked as a software engineer at Bloomberg... View Details

Keywords: arts; biotechnology; electronics; entertainment; high technology; music; internet

Elizabeth Sheprow

Elizabeth (Lizzie) Sheprow is a doctoral student in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard University. Her research is focused on relational dynamics, emotions, and culture within... View Details

June 2000 (Revised October 2017)
Case

IDEO

By: Stefan Thomke and Ashok Nimgade

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details

Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware

Aug 08 2018
Testimonial

Amazing Classmates

21 Feb 2019
Video

Program Sneak Peek (original)

21 Jan 2021
Video

Sunil Bharti Mittal

Sunil Bharti Mittal, Founder and Chairman of Bharti Enterprises, describes instilling a culture of entrepreneurial professionalism within the company, which was influenced by working with large companies and his formative exposures to Japan, Korea, and Taiwan. View Details

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

2007
Working Paper

Paths to Equality: Walking the Talk in Multi-party Negotiations

By: Kathleen L. McGinn, Katherine L. Milkman and Markus Nöth

Past research has shown that communication in negotiations heightens social awareness, facilitates coordination, increases the utility for the other's positive outcomes, and thereby leads to more equal payoffs. But the role of specific communication strategies in... View Details

Keywords: Interpersonal Communication; Fairness; Agreements and Arrangements; Negotiation Types; Behavior; Competition

Video

Dr. Raghunath Mashelkar

Dr. Raghunath Mashelkar, former Director General of the Council of Scientific and Industrial Research (CSIR), discusses how he re-organized and instilled a culture of cooperation among 40 CSIR laboratories starting with his “2001: Vision and Strategy” document. View Details

September 2008 (Revised July 2011)
Case

Keeping Google 'Googley'

By: Boris Groysberg, David A. Thomas and Alison Berkley Wagonfeld

This case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Organizational Culture; Internet; Information Technology Industry