Brands and Branding - Publications - Faculty & Research

15 Dec 2015
News

Lovepop Woos The Sharks

at you. And you usually have some kind of introduction beforehand—the investors usually have some information coming into the meeting. You walk into the “Tank,” and it’s brand... View Details

01 Mar 2005
News

question about it.” Clay also attended the HBS Executive Education course Families in Business with his wife, Blythe, whom he refers to as “my board of directors”; daughter Heather; son Case, who acts as codirector of sales; and Case’s... View Details

Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity... View Details

Keywords: Edmund A. Hajim (MBA 1964)

01 Oct 2002
News

Andrew H. Tisch

after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, View Details

01 Oct 1998
News

Playing to Win

I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details

Keywords: Garry Emmons

12 Apr 2012
News

HBS Welcomes Eleven Alumni Startups

sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed View Details

Keywords: Bulletin Staff; Alumni New Venture Contest

01 Dec 2014
News

Case Study: Growing the Family Business

There are no long-term commitments, although reservations are required, especially during the busiest times. The centers are open later in the evening than most centers in the area (9 p.m. Monday–Thursday, 11 p.m. Friday) and on Saturdays... View Details

Keywords: childcare; Finance

31 Jan 2023
News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their... View Details

Keywords: Margie Kelley

Profile

Kine Seck Mercier

studying physics and chemistry, she specialized in telecommunications “because it is one the most dynamic, innovative, and important industries in Senegal.” After graduation, she worked for France Telecom,... View Details

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group View Details

Keywords: by Danielle Kost

Web

Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details

12 Mar 2018
Blog Post

Applying to HBS in Round 3?

engineering roles to product and brand marketing ones, I realized that I wanted to learn about skills and perspectives I couldn’t learn on the job: a macro view of finance... View Details

08 Sep 2016
Blog Post

4 Unexpected Things I Learned at HBS

conversations with my classmates outside the classroom where I found my biggest transformation. After just a couple months, I found myself having genuine discussions with classmates who offered brand new perspectives on a wide range of... View Details

12 Jan 2017
News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand View Details

Keywords: Jill Radsken

14 May 2024
Blog Post

Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

1985, the company owns over 50 brands in sectors including edible oils, hygiene, personal care, food, and beverages. Similarly to Michelena, Shah discusses sustainable innovation from the perspective of... View Details

01 Oct 1998
News

Tech Trekker

Corporation and led the creation of AltaVista Internet Software Inc., an Internet search and software subsidiary. In the first year alone, she grew AltaVista's popularity, View Details

Keywords: Marguerite Rigoglioso

09 May 2013
News

Road Trip

Southeast states. (Fans recommend the Cold Mountain Winter Ale and award-winning Black Mocha Stout.) "Highland is well-known for its support of the Asheville community," notes Baker. "It's an especially interesting business because it's a... View Details

Keywords: Finance; Management

27 Aug 2019
News

Sweating It Out in Philly; Whiskey Flights in Portland

Clubs News Clubs News Philly Club Builds Sweat Equity with SLT’s Amanda Freeman A dozen intrepid alumni from the HBS Club of Philadelphia recently worked up quite a sweat to learn more about the fitness industry from wellness entrepreneur View Details