Publications
Publications
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- All HBS Web
(6,236)
- Faculty Publications (3,400)
- August 1988
- Background Note
Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
- 1988
- Chapter
Evaluation of Government Financial Incentives to Large Scale Energy Projects: A Contingent Claims Approach
By: Carliss Y. Baldwin and Scott P. Mason
- May 1988 (Revised November 1990)
- Supplement
Airbus vs. Boeing (C): Steps Toward Dispute Resolution
Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details
- 1988
- Chapter
Creative Human Resources in the R&D Laboratory: How Environment and Personality Impact Innovation
By: T. M. Amabile and S. S. Gryskiewicz
- 1988
- Simulation
El-Tek Simulation and Teaching Note
By: M. Bazerman and J. Brett
Keywords: Conflict and Resolution
- January 1988
- Article
Microscopic and Macroscopic Creativity
By: T. M. Amabile and J. M. Cheek
Keywords: Creativity
- Article
Storytelling: A Method for Assessing Children's Creativity
By: B. A. Hennessey and T. M. Amabile
- October 1987 (Revised December 1992)
- Supplement
Atlas Copco (B): The Conflict Episode
Describes the sequence of events that led to a conflict with a distributor. View Details
Keywords: Conflict Management
- October 1987 (Revised December 1992)
- Supplement
Atlas Copco (C): The Conflict Episode
Describes the company's response to further problems with a distributor. View Details
Keywords: Conflict Management
- 1987
- Book
Accounting and Management: Field Study Perspectives
By: Robert S. Kaplan and William J. Bruns
- April 1987 (Revised April 1987)
- Case
Tiberg Co.
By: Michael Beer and Daniel J. Isenberg
Describes the efforts of a vice president of purchasing to coordinate and centralize purchasing procedures in a multinational company. He encounters a lack of active cooperation. A rewritten version of an earlier case by G. Lombard. View Details