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Resumes & Cover Letters - Alumni

up to 10 times to track improvement Resumes: Sections, Templates & Examples + – Expected Sections Contact details - Let others know who you are and how to get in touch with you. In addition to your name, you... View Details

12 Mar 2014
News

An Alternative to Graduate School Built by a Powerhouse Pair of HBS Alums

28 Oct 2024
Blog Post

It Takes a Village: Global Field Courses at Harvard Business School

skills into practice. The highly popular courses are driven by faculty research and industry connections, with locations around the world. Classes meet several times on campus throughout the fall View Details

August 2006 (Revised June 2007)
Case

Shapiro Global

By: Thomas J. DeLong, Michael Brookshire, Monica Haugen, Michelle Kravetz and Sarah Sommer

Su Yee Goh, a director in a Singapore office, considers a proposal by a pregnant female executive for an alternative work arrangement so that she could both continue to work and spend more time with her family. Goh wants to keep the executive at Shapiro Global, but is... View Details

Keywords: Disruption; Globalized Firms and Management; Employee Relationship Management; Retention; Work-Life Balance; Singapore

January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

10 Sep 2014
News

Getting Cross-Cultural Teamwork Right

16 Oct 2013
News

The Brain—and Soul—of Capitalism

04 Dec 2012
News

Use Street Strategy to Build New Ventures

07 Sep 2011
News

Top executives need feedback—here's how they can get it

June 2001
Case

GE's Early Dispute Resolution Initiative (A)

By: Michael A. Wheeler and Gillian Morris

GE's chief litigation counsel sought to rationalize litigation flow by viewing it as a manufacturing process. By applying the principles of Six Sigma, P.D. Villareal created an Early Dispute Resolution (EDR) system that enabled both lawyers and managers to work... View Details

Keywords: Corporate Governance; Governing Rules, Regulations, and Reforms; Lawsuits and Litigation; Six Sigma; Organizational Change and Adaptation; Problems and Challenges; Conflict and Resolution; Energy Industry; Technology Industry; United States

November 2007 (Revised March 2018)
Case

Maidenform Bras

By: Tom Nicholas

Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details

Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

2007
Report

From Insight to Action: New Directions in Foundation Evaluation

By: Mark R. Kramer, Rebecca W. Graves, Jason Hirschhorn and Leigh Fiske

The field of philanthropy is undergoing a fundamental transition and is moving toward more performance-centered and forward-looking evaluation approaches that provide foundations and grantees with timely information and actionable insights. Based on nearly 100... View Details

Keywords: Foundation Evaluation; Philanthropy and Charitable Giving; Performance Evaluation

Register to Read

July 2019
Case

LaCroix Sparkling Water (Abridged)

By: Tomomichi Amano, Das Narayandas and Kerry Herman

Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry

November 2017 (Revised July 2019)
Case

Project Moab at Hulu

By: C. Fritz Foley and James Weber

In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details

Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

26 Apr 2023
In Practice

Is AI Coming for Your Job?

example, AI has fundamentally shifted the nature of Wall Street trading. It determines credit scores for existing and potential customers, screens applicants, assists in hiring, responds in real time to... View Details

Keywords: by Kristen Senz; Technology

June 2012
Article

Short Termism: Don't Blame the Investors

By: Francois Brochet, George Serafeim and Maria Loumioti

The article presents research on executives and corporation investor relations. A study is conducted of the language used by executives in conference calls discussing earnings with investors and financial analysts. A correlation was found between the use of language... View Details

Keywords: Financial Management; Business Earnings; Managerial Roles; Investment; Agency Theory; Communication Strategy; Business and Shareholder Relations