Publications

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information to provide." “Focusing on a single revenue source is the most profitable strategy when firms compete for consumer information” It's clear from their research that the marketplace has plenty of room for two types of Internet... View Details

Keywords: by Dina Gerdeman; Consumer Products

April 2008
Teaching Note

Viagen: Revolutioning the Livestock Industry (TN)

By: David E. Bell, Mary L. Shelman and Eliot Sherman

Teaching Note for [507021]. View Details

Keywords: Investment; Genetics; Production; Training; Customers; Supply Chain; Business Plan; Commercialization; Information Technology; Performance Efficiency; Governing Rules, Regulations, and Reforms; Industry Structures; Agriculture and Agribusiness Industry; Biotechnology Industry

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54490 May–June 2018 Harvard Business Review Structure That's Not Stifling: How to Give Your People Essential Direction—Without Shutting Them Down By: Gulati, Ranjay Abstract—Most leaders view employee... View Details

Keywords: Dina Gerdeman

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

made concerted efforts to distinguish these “new” business practices from capitalism more generally. The so-called pious business elites have leveraged and transformed a repertoire of religio-cultural frameworks in the service of both political power and capitalist... View Details

Keywords: by Sean Silverthorne

February 2009 (Revised December 2009)
Case

eReading: Amazon's Kindle

By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas

In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details

Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

August 2009
Case

Intel NBI: Vivonic

By: Willy C. Shih and Thomas Thurston

Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details

Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry

Find at Harvard

August 2001 (Revised May 2002)
Case

Worldzap

By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron

In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details

Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Sports Industry; Europe

April 1992 (Revised June 1993)
Case

American Nursing Services, Inc.

By: Leonard A. Schlesinger and Roger H. Hallowell

P.K. Scherle, R.N., founder, president, and owner, struggles with her successful business and focuses on either growth or enhanced profitability. View Details

Keywords: Growth Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry

03 Aug 2010
First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details

Keywords: Martha Lagace

01 Sep 2009
First Look

First Look: September 1

their stock recommendations when they have an educational link to the company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 6.60% per... View Details

Keywords: Martha Lagace

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

countries. In his new book, Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany, Trumbull looks at the implications of this rise of consumer protectionism. Sean Silverthorne: You note that until the... View Details

Keywords: by Sean Silverthorne; Retail

06 May 2013
Research & Ideas

How Local Events Shake Up Corporate Philanthropy

philanthropy because even global companies tend to focus corporate giving on local nonprofits. Charitable behavior is a key area of interest for Marquis, whose research and teaching focuses on businesses' social strategies and activities.... View Details

Keywords: by Carmen Nobel

April 2025
Case

Campbell's Recipe for Advancing School Nutrition

By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone

In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details

Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Health; Nutrition; Social Enterprise; Relationships; Business and Community Relations; Decision Making; Operations; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania

November 1994
Case

Pilkington Float Glass--1955

By: Kim B. Clark

The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details

Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology