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Show Results For
- All HBS Web
(3,384)
- People (38)
- News (626)
- Research (1,889)
- Events (27)
- Multimedia (204)
- Faculty Publications (1,410)
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
postadoption behavior varies depending on customer acquisition method and dynamic states. At the total usage level, in one context (an annotation and note-taking service), customers who heard about the service through search and... View Details
Keywords: Dina Gerdeman
- 18 Mar 2014
- First Look
First Look: March 18
Robert, Carliss Y. Baldwin, Alan MacCormack, and David Dreyfus Abstract—In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
sales force on track to achieve their annual sales quotas. The paper also introduces two main methodological innovations to the marketing literature: first, we implement empirically the method proposed by Arcidiacono and Miller (2011) to... View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement and assortment, store layout, and the choice of strategies... View Details
Keywords: Carmen Nobel
- Web
Online Digital Marketing Strategy Course | HBS Online
owned media Test your knowledge of content strategy fundamentals Apply methods for effectively utilizing earned media Draw on your experience to discuss the nature of online relationships between influencers, consumers, and brands 5-6 hrs... View Details
- 02 Sep 2014
- First Look
First Look: September 2
and applied levels. First, the field will broaden its boundaries to include genetics and molecular neuroscience, each of which will provide important new insights into individual differences in decision making. Second, recent advances in computational View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
proven method for allocating an organization’s energy, time, and resources across “the three boxes”: the present (keep the current business going), the past (forget what made the business successful), and the future (create the new... View Details
- 01 Dec 2006
- News
Inside Intel
Be Fun. The book was right. I came to HBS on a one-year fellowship in 1978 and was asked to stay to teach marketing. Over time, I realized that if we could take our teaching methods from marketing and move them to the realm of history, we... View Details
- 01 Dec 2012
- News
From Where We Stand
Roslyn Braeman Payne (MBA 1970), president, Jackson Street Partners, San Francisco, California A well-known saying attributed to Confucius identifies the essence of life's journey: By three methods we may learn wisdom: first, by... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and marketing View Details
Keywords: Carmen Nobel
- 07 Jun 2019
- Book
Are You a Digital Manager?
might be working with peers in pharmaceuticals or defense to accelerate the development of virtual reality capabilities. In my work, I use the ethnographic methods of anthropology to study transformation as it takes place through shared... View Details
Keywords: by Martha Lagace
- 15 Mar 2016
- First Look
March 15, 2016
is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader's innovation tool kit with a simple and proven View Details
- 23 Dec 2014
- First Look
First Look: December 23
dirty to clean technology. We then estimate the model using a combination of regression analysis on the relationship between R&D and patents, and simulated method of moments using microdata on employment, production, R&D, firm... View Details
Keywords: Carmen Nobel
- 17 Jun 2021
- News
Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity
Eisenmann analyze, methodically and with a very practical framework, why startups fail, was both convincing and enlightening,” says Etienne Deffarges (MBA 1985), cofounder and partner at Chicago Pacific Founders. “Starting the conference... View Details
Keywords: Margie Kelley
- 01 Dec 2016
- News
Vive la Madeleine!
all the time.” He cites a quote from famed racing driver Mario Andretti that came up during an HBS classroom discussion: “If everything seems under control, you’re just not going fast enough.” “I found the case method very pragmatic,”... View Details
- 09 Dec 2008
- First Look
First Look: December 9, 2008
differences in study methods and assumptions and resulting biomass quantities are elucidated. We differentiate between inventory studies, in which quantities of biomass potentially available are estimated without rigorous consideration of... View Details
Keywords: Martha Lagace
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
hallmark of civilization is “proper” usage of the land, privileging tilling and resource extraction over other methods of cultivation. Of course, Indigenous peoples have engaged for centuries in regenerative forms of crop cultivation,... View Details
- 17 Jun 2014
- First Look
First Look: June 17
method for identifying economically related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent searches by the same individual (Search-Based Peers or SBPs) are... View Details
Keywords: Sean Silverthorne
- 21 Jan 2014
- First Look
First Look: January 21
existing methods such as including observed covariates, random effects, or fixed effects. We then apply the latent space approach to identify social influence on installation of mobile apps in a social network. We find that peer influence... View Details
Keywords: Sean Silverthorne
- 23 Apr 2013
- First Look
First Look: April 23
occupants with a temporary shared in-group that facilitates interaction. We develop and test these ideas in a multi-method field study of a hospital emergency department that introduced minimal team structures that we refer to as team scaffolds. We adapt network View Details
Keywords: Sean Silverthorne