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(11,860)
- Faculty Publications (3,251)
Show Results For
- All HBS Web
(11,860)
- Faculty Publications (3,251)
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- October 2020
- Article
Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money
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Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details
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In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
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Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
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Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details
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- Article
Paradise Lost (and Restored?): A Study of Psychological Safety over Time
- Forthcoming
- Article