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  • All HBS Web  (13,115)
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  • January 2024 (Revised June 2025)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised June 2025.)
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Food and Beverage Industry; North and Central America; United States
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Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
  • February 1996
  • Background Note

International Institutions

By: David A. Moss, Louis T. Wells Jr. and Lakshmi Gopalan
Describes the IMF, the World Bank Group, the regional development banks, the Bank of International Settlements, the OECD, and the Group of 7. View Details
Keywords: Financial Institutions; Banks and Banking; International Finance; Trade; International Relations; Banking Industry
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Moss, David A., Louis T. Wells Jr., and Lakshmi Gopalan. "International Institutions." Harvard Business School Background Note 796-116, February 1996.
  • July 1997
  • Case

Allentown Materials Corporation: The Electronic Products Division (B)

By: Michael Beer
Focuses on the recommendations and implementation strategy made by the organizational development group to address the division's problems. A rewritten version of an earlier case. View Details
Keywords: Change Management; Strategy; Organizational Change and Adaptation; Electronics Industry; United States
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Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (B)." Harvard Business School Case 498-024, July 1997.
  • 08 Feb 2017
  • HBS Seminar

Andrew Mao, Microsoft Research

  • 13 Mar 2019
  • Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

It all started with a smell. Taylor Wiegele and Sierra Smith (both MBA 2017) met with a group of classmates for their FIELD III course, trying to come up with a problem to fix. The course, now an elective,... View Details
Keywords: Entrepreneurship; Consumer Products / Retail

    Dynamically Integrating Knowledge in Teams: Transforming Resources into Performance

    In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order to perform effectively. Yet, many teams fail to do so. Drawing on the resource-based view of the firm, we examine... View Details

    • February 2018 (Revised August 2023)
    • Case

    Nykaa.com: A Passion for Beauty

    By: Paul Gompers, Anjali Raina and Rachna Chawla
    Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details
    Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making
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    Gompers, Paul, Anjali Raina, and Rachna Chawla. "Nykaa.com: A Passion for Beauty." Harvard Business School Case 218-049, February 2018. (Revised August 2023.)
    • Web

    Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting

    Insights & Advice 16 Sep 2020 Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part Becca Carnahan Author HBS Team tag... View Details
    • February 1997
    • Supplement

    WPP--Integrating Icons (Video)

    By: Joseph L. Bower and Sonja Ellingson Hout
    Interviews with Martin Sorrell, Chairman of WPP Group plc, and also with the heads of several companies that are owned with WPP. Discusses corporate culture, strategies for the future, and how the various companies interact. View Details
    Keywords: Management Teams; Organizational Structure; Organizational Culture; Relationships; Communication; Strategy
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    Bower, Joseph L., and Sonja Ellingson Hout. "WPP--Integrating Icons (Video)." Harvard Business School Video Supplement 397-504, February 1997.
    • May 2022
    • Case

    Maestro Pizza: Coming in Hot!

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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    Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
    • January 2020
    • Case

    Hurtigruten: Sailing into Warm Water?

    By: Jan W. Rivkin and Kerry Herman
    As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and cruise operator, and have established it as the leading provider of polar expedition cruises. They now face a critical... View Details
    Keywords: Relative Cost Analysis; Market Attractiveness; Diversification; Decision Making; Expansion; Tourism Industry; Norway
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    Rivkin, Jan W., and Kerry Herman. "Hurtigruten: Sailing into Warm Water?" Harvard Business School Case 720-410, January 2020.
    • September 1996 (Revised May 1997)
    • Case

    Mobil USM&R (C): Lubricants Business Unit

    By: Robert S. Kaplan
    The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
    Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
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    Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
    • 19 Nov 2001
    • Research & Ideas

    Wrapping Your Alliances In a World Wide Web

    processes that cut across companies and may involve multiple systems. 51 Both of these approaches have proved productive for manufacturing firms. Multi-partner Integration In addition to enabling rich point-to-point links, the Internet is... View Details
    Keywords: by Andrew McAfee
    • December 1990
    • Case

    Allen-Bradley's ICCG: Repositioning for the 1990s

    By: Nitin Nohria
    Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details
    Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry
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    Nohria, Nitin. "Allen-Bradley's ICCG: Repositioning for the 1990s." Harvard Business School Case 491-066, December 1990.

      Manage Your Team's Collective Time

      Time management is a group endeavor. Harvard Business School Professor Leslie Perlow shares how the payoff goes far beyond morale and retention. View Details
      • 03 Mar 2022
      • Video

      Rosario Bazán

      Rosario Bazán, the co-founder of the Peruvian agribusiness group Danper Trujillio, discusses the social impact of investing in women's education and empowerment. View Details
      • December 2017 (Revised January 2022)
      • Supplement

      Bega Cheese: Bidding to Bring Vegemite Back Home

      By: Benjamin C. Esty and Lauren G. Pickle
      In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian... View Details
      Keywords: Mergers & Acquisitions; Value Drivers; Discounted Cash Flow (DCF); Dairy Industry; Corporate Scope; Consumer Goods; Iconic Brands; Bidding Strategy; Cross Border; Financing; Mergers and Acquisitions; Valuation; Value Creation; Business Divisions; Capital Structure; Food; Bids and Bidding; Diversification; Brands and Branding; Corporate Finance; Food and Beverage Industry; Food and Beverage Industry; Australia; United States
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      Esty, Benjamin C., and Lauren G. Pickle. "Bega Cheese: Bidding to Bring Vegemite Back Home." Harvard Business School Spreadsheet Supplement 218-713, December 2017. (Revised January 2022.)
      • 2014
      • Other Teaching and Training Material

      Strategy Reading: Introduction to Strategy

      By: Ramon Casadesus-Masanell
      "Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the... View Details
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      Casadesus-Masanell, Ramon. "Strategy Reading: Introduction to Strategy." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8097, 2014.
      • July 1983 (Revised March 1992)
      • Case

      Acton-Burnett, Inc. (A)

      Describes the formation, selection, and experience of a task force with multi-departmental membership. The problems faced by the task force leader raise issues concerning the selection of members for a task force, who does the selecting, the establishment of group... View Details
      Keywords: Leadership; Groups and Teams
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      Isenberg, Daniel J. "Acton-Burnett, Inc. (A)." Harvard Business School Case 484-005, July 1983. (Revised March 1992.)
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