Filter Results:
(4,202)
Show Results For
- All HBS Web
(4,202)
- People (8)
- News (611)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
Show Results For
- All HBS Web
(4,202)
- People (8)
- News (611)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective View Details
Keywords: by Staff
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do with the innovation process,... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details
- December 1996 (Revised July 1997)
- Case
Studio Realty
By: Clayton M. Christensen and Bret J. Baird
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
Christensen, Clayton M., and Bret J. Baird. "Studio Realty." Harvard Business School Case 697-036, December 1996. (Revised July 1997.)
- 25 Jun 2009
- Working Paper Summaries
Why Do Countries Adopt International Financial Reporting Standards?
- 2013
- Working Paper
Network Effects in Countries' Adoption of IFRS
By: Karthik Ramanna and Ewa Sletten
If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details
Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value
Ramanna, Karthik, and Ewa Sletten. "Network Effects in Countries' Adoption of IFRS." Harvard Business School Working Paper, No. 10-092, April 2010. (Revised July 2013.)
- 1998
- Chapter
Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty
By: J. H. Hammond, Marshall L. Fisher, Walter Obermeyer and A. Raman
Keywords: Supply Chain Management; Cost Management; Demand and Consumers; Risk Management; Risk and Uncertainty
Hammond, J. H., Marshall L. Fisher, Walter Obermeyer, and A. Raman. "Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty." In Global Supply Chain and Technology Management. Vol. 1, edited by Hau Lee and Shu Ming Ng, 76–90. POMS Series in Technology and Operations Management. Miami: Production and Operations Management Society (POMS), 1998.
- September – October 2011
- Article
The Manufacturer's Incentive to Reduce Lead Times
By: Santiago Kraiselburd, Richard Pibernik and Ananth Raman
It is generally a well acknowledged fact that, ceteris paribus, reducing the lead times between downstream and upstream parties in a supply chain is desirable from an overall system perspective. However, an upstream party (e.g., a manufacturer) may have strong... View Details
Keywords: Cost; Demand and Consumers; Order Taking and Fulfillment; Production; Supply Chain Management; Sales; Manufacturing Industry; Retail Industry
Kraiselburd, Santiago, Richard Pibernik, and Ananth Raman. "The Manufacturer's Incentive to Reduce Lead Times." Production and Operations Management 20, no. 5 (September–October 2011): 639–653.
- 12 Mar 2019
- News
Acting Naturally
Karina Birch (OPM 49, 2017) is CEO of Rocky Mountain Soap Company, based in Alberta, Canada. In this interview, she explains how the mission, culture, and products of her company are blended together. “I was 24 years old and right out of university when I started Rocky... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power... View Details
Keywords: Martha Lagace
- Profile
Darrin Rahn
first first-place finish, and was honored by NAMA as its National Student of the Year. Taking food and beverages into the future Through the NAMA experience, Darrin "developed an interest in the demand side—how does food marketing... View Details
Keywords: CPG
- 01 Dec 2004
- News
Ideas: Books
global market now face the challenges inherent in creating a multinational presence that meets the demands of the “unglobal consumer” — that is, a consumer not satisfied by a “one-size-fits-all” approach.... View Details
- 21 Mar 2019
- Working Paper Summaries
Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions
- March 2024 (Revised March 2025)
- Background Note
Physical Climate Risk
By: Michael W. Toffel, Spencer Glendon and Alison Smart
This note describes how managers can identify and manage their company’s physical climate risks, which can increase their operations and supply chain costs and risks, and affect demand for their goods and services. Can be paired with the video “Preparing business... View Details
- Profile
Patrick Akl
Growing up in Lebanon, Patrick Akl lived with a fascination for consumer electronics – and with the ever-present fear of war. “We often had to sleep in an underground bunker,” Patrick says. “And the conflict caused setbacks in my father’s... View Details
- Web
Buy Now, Pay Later: Research Links - Printed Collections
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 01 Dec 2004
- News
Comings and Goings
of 2004 embarked on new careers. Thanks to an improved hiring climate and active marketing outreach by MBA Career Services, the number of job openings posted for HBS students increased by 20 percent over last year. At graduation, 94... View Details