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  • All HBS Web  (18,438)
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  • August 2020 (Revised August 2023)
  • Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo
Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
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Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2023.)
  • October 2010 (Revised June 2014)
  • Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

with a new name The ideas are feel good and to be desired but will fail in the market place which gives capital the primary (and therefore only) stake in the outcome of social human enterprise." Jan Fersubg said, "Whole Foods (an example... View Details
Keywords: by James Heskett
  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

market has grown at a rate of 6 percent annually in the United States. Government approval of new medical devices seems slower than it needs to be, according to a new study. ©iStock.com/basha The FDA has only regulated medical devices... View Details
Keywords: by Michael Blanding; Health; Technology

    Mark L. Egan

    Mark Egan is a Professor of Business Administration in the Finance Unit, teaching Finance 2 to MBA students.

    Professor Egan’s research concentrates on the intersection of corporate finance and industrial organization. His current research agenda explores how... View Details

      Marlous van Waijenburg

      Marlous van Waijenburg is an Assistant Professor in the Business, Government, and International Economy Unit at Harvard Business School. She teaches in the MBA required curriculum.

      Professor van Waijenburg’s main... View Details

      • July 2012
      • Case

      LEGO

      By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
      LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details
      Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry
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      Rivkin, Jan W., Stefan Thomke, and Daniela Beyersdorfer. "LEGO." Harvard Business School Case 613-004, July 2012.
      • August 1998 (Revised August 2002)
      • Case

      MicroFridge: The Concept

      By: John A. Deighton
      Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
      Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry
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      Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)

        Victoria Ivashina

        Victoria Ivashina is the Lovett-Learned Professor of Finance and Head of the Finance Unit at Harvard Business School. She also serves as a Research Associate at the National Bureau of Economic Research (NBER), a Research Fellow at the Center for Economic Policy... View Details

        Keywords: banking; federal government; financial services; investment banking industry; private equity (LBO funds); private equity (other)

          Julian J. Zlatev

          Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.

          Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details

          • Web

          Publications - Faculty & Research

          Through the Lens of Mobile Phone Data." Accounting Review 100, no. 4 (July 2025): 135–159. July–August 2025 Article Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas How companies market their AI systems affects the... View Details

            Scott Duke Kominers

            Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

            • 08 Jun 2020
            • Working Paper Summaries

            Loan Types and the Bank Lending Channel

            Keywords: by Victoria Ivashina, Luc Laeven, and Enrique Moral-Benito; Financial Services
            • October 1987
            • Background Note

            High-Tech vs. Low-Tech Marketing: Where's the Beef?

            Intended to demystify the notion of high-tech marketing. Its first objective is to clarify the definition of high-tech marketing. Second, it provides a new framework for evaluating the question: "How is high-tech marketing different from traditional marketing... View Details
            Keywords: Technology; Marketing
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            Kosnik, Thomas J., and Rowland T. Moriarty Jr. "High-Tech vs. Low-Tech Marketing: Where's the Beef?" Harvard Business School Background Note 588-012, October 1987.
            • November 2016
            • Case

            Transformation at Eli Lilly & Co. (A)

            By: William R. Kerr and Alexis Brownell
            Faced with the imminent loss of 40% of its revenues due to patent expirations, pharma giant Eli Lilly sets out on a dramatic transformation process in 2009. The case considers how Lilly restructured the organization into business areas to aid better decision-making,... View Details
            Keywords: Eli Lilly; Restructuring; R&D; Transformation; Organizational Change and Adaptation; Organizational Structure; Pharmaceutical Industry; Indianapolis
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            Kerr, William R., and Alexis Brownell. "Transformation at Eli Lilly & Co. (A)." Harvard Business School Case 817-070, November 2016.

              Adi Sunderam

              Adi Sunderam is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School, a Research Associate at the National Bureau of Economic Research, and a Faculty Affiliate of the Harvard Economics department. He teaches Finance 2 in... View Details

              Keywords: asset management; banking; brokerage; federal government; financial services; investment banking industry
              • 22 Dec 2020
              • Cold Call Podcast

              Dove: Maintaining a Brand with Purpose

                Christian Kaps

                Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details

                  Carolyn J. Fu

                  Carolyn Fu is an assistant professor of business administration in the Strategy Unit. She studies innovation strategy in the context of high degrees of social construction – where the value of an innovation is continuously redefined between firms and their... View Details

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