Publications

October 2016 (Revised November 2018)
Case

Indigo Agriculture

By: Marco Iansiti, Michael W. Toffel and Christine Snively

Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management... View Details

Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry

December 1996 (Revised November 2006)
Background Note

General Mills, Inc.: Appendix of Comparable Company Data

By: William J. Bruns Jr.

Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details

Keywords: Business Conglomerates; Analytics and Data Science; Food and Beverage Industry

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January 2016
Case

Acxiom

By: John Deighton

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details

Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States

July 8, 2013
Column

Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change

By: Michael W. Toffel and Auden Schendler

Environmental sustainability usually means greening operations and products, but that's not nearly enough to stop climate change. Corporate leadership on climate change also requires urging action by governments, trade associations, and suppliers — and marketing these... View Details

Keywords: Leadership; Climate Change; Environmental Sustainability

June 2, 2013
Article

Corporate Sustainability Is Not Sustainable

By: Auden Schendler and Michael W. Toffel

Despite perceptions that sustainable business efforts are progressing, the environment reminds us we're failing to deal with the problem sufficiently. Here's what business leaders must do next. View Details

Keywords: Leadership; Environmental Sustainability; Failure

February 2011
Article

Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP

By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak

Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details

Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking

January 2012 (Revised June 2013)
Case

Dow Chemical: Innovating for Sustainability

Dow Chemical is one of the few major American industrial corporations that was founded in the late 19th century that is still in existence. From its origins producing bromine out of the brine underneath Midland, Michigan, the company has evolved from a diversified... View Details

Keywords: Innovation Strategy; Environmental Sustainability; Chemical Industry

April 2003
Case

Sunk Costs: The Plan to Dump the Brent Spar (A)

This case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses. View Details

Keywords: Alliances; Crisis Management; Environmental Sustainability; Mining Industry; Energy Industry; North America

15 Jun 2020
News

Alumni and Faculty Books for June 2020

research study of 30 world-class innovators who have collectively created billions of dollars’ worth of business value, as well as new advances in the arts and sciences that bring joy to the world and can save millions of lives. Insights... View Details

09 Jan 2014
Research & Ideas

Excerpt: ’Fortune Tellers’

threat of such legal action. Forecasters' reliance on science and statistics as methods for accessing the future aligns their story with conventional narratives of modernity. The German sociologist Max Weber, for instance, argued that a... View Details

Keywords: by Walter A. Friedman

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

In the fall of 2019, Kaelyn Griffin and Adam Palay entered HBS as two of 30 students in the MS/MBA: Engineering Sciences Program, a joint degree offered with the Harvard John A. Paulson School of Engineering & Applied Sciences.... View Details

Keywords: All Industries

01 Mar 2025
News

Venture: Time Heals All

entrepreneurship and eager to tackle a challenge in the health care industry, so they enrolled in classes for would-be founders, including Startup Bootcamp. At graduation, Borkenstein won a Blavatnik Fellowship in Life Science... View Details

Keywords: Amy Crawford; Illustration by Klaus Kremmerz; Ambulatory Health Care Services; Health, Social Assistance

Profile

Chris Wilson-Byrne

science lectures I was used to." Environment for transformation "Coming from a Jesuit school," Chris says, "HBS' emphasis on 'transformation' has a lot of appeal for me. This is an environment in which I can discover... View Details

Profile

Arjun Goyal

Trust Centre for Human Genetics, a new door opened for Arjun. “It was my first exposure to research,” he says. “It fascinated me that the test tube in my hand could hold a new cure or the next new therapy for controlling a disease.” Placing himself at crossroads of... View Details

March 2008
Article

Functional Imaging of Decision Conflict

By: J. B. Pochon, Jason Riis, A. Sanfey, L. Nystrom and J. D. Cohen

Decision conflict occurs when people feel uncertain as to which option to choose from a set of similarly attractive (or unattractive) options, with many studies demonstrating that this conflict can lead to suboptimal decision making. In this article, we investigate the... View Details

Keywords: Decisions; Judgments; Risk and Uncertainty; Science; Conflict and Resolution; Perception

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January 2007 (Revised November 2007)
Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith

In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details

Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States

16 Jun 2015
News

Michael Porter on America's Historic Energy Opportunity

Fall 2020
Article

Climate in the Boardroom: Struggling to Reconcile Business as Usual and the End of the World as We Know It

By: Rebecca Henderson

How does one witness to businesspeople about climate change? Climate change is a problem for the collective and the long term, whereas business often requires a ruthless focus on the individual and the quarter. Climate change is an ethical catastrophe whose solution... View Details

Keywords: Sustainable Business; Climate Change; Corporate Social Responsibility and Impact; Environmental Sustainability

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