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  • All HBS Web  (4,895)
    • People  (10)
    • News  (821)
    • Research  (3,316)
    • Events  (34)
    • Multimedia  (28)
  • Faculty Publications  (2,030)
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  • 01 Oct 2020
  • What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

be expecting too much of corporate boards and CEOs if we put primary responsibility for stakeholder capitalism in their hands. Incentives influenced by market-based competition nudge them toward short-term... View Details
Keywords: by James Heskett
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 13 Dec 2004
  • Research & Ideas

Sharing News That Might Be Bad

together to control your destiny and give your reports some ownership of the solution. "If there are numbers to hit, improvements to make, etc., let him help you. Maybe you need him to help keep morale up in the short-term until the... View Details
Keywords: by Paul Michelman
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

Summing Up Does U.S. health care need more pull or push? There are clear symptoms that something is wrong with U.S. health care. In Edward Hare's words, "It's making us uncompetitive and turning us against each other." In this... View Details
Keywords: by Jim Heskett; Health
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

much better relationships with their customers than do airlines, they still can learn from United’s experience. The smart move is to avoid the problems—bad service, snarly employees, dangerous conditions—that motivate customers to pull... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go... View Details
Keywords: by Carmen Nobel; Advertising
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

never have a perfect image of his or her thoughts and feelings. In light of the strategic incentives to mask intentions in negotiation, the picture can be especially cloudy. Whatever impressions we form at... View Details
Keywords: by Michael Wheeler
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

billable hours. How does that hurt productivity? A: The most obvious answer is that there is a negative financial incentive to solving problems quickly and efficiently. Hourly billing is a deeply ingrained... View Details
Keywords: by Deborah Blagg
  • 09 Nov 2015
  • Research & Ideas

These Employers Pay Higher Salaries than Necessary

Imagine you walk into a shop where you don’t know the prices. Maybe it’s a Turkish souk, redolent with smells of saffron and turmeric. Or maybe it’s a New Hampshire antique store, full of dusty shelves of enticing oddities. You pick out... View Details
Keywords: by Michael Blanding; Employment; Technology; Computer
  • 05 Apr 2021
  • What Do You Think?

Why Can’t More Leaders Teach?

and motivate adroitly Both must be brave enough to make themselves vulnerable and admit mistakes.” "Just how extensive is this overlap between good leaders View Details
Keywords: by James Heskett
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

review. By sharing my experience, I can reduce risk and increase convenience for other consumers, but would I bother? I may need to book another hotel next month, but hopefully, surgery is a rare occurrence. The frequency of purchase... View Details
Keywords: by John A. Quelch; Health
  • 20 Aug 2012
  • Research & Ideas

The Acquirers

private equity and public companies "changes the ownership structure of assets and alters the incentives and governance mechanisms that... View Details
Keywords: by Kim Girard; Financial Services
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

the cost and schedule overruns. In general, I think the project would have benefited from more "for-profit" incentives—if there's not clear incentives to be efficient View Details
Keywords: by Ann Cullen; Financial Services
  • 01 Mar 2004
  • What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

Summing Up This month's column presented two views of the importance of customer loyalty management, one challenging its feasibility and long-term impact (Michael Treacy, Double Digit Growth) and one... View Details
Keywords: by James Heskett
  • 12 Feb 2014
  • Research & Ideas

Private Sector, Public Good

presentation by suggesting that talking about business and the public sphere was like "dancing about architecture." Business often has no incentive to grapple with public sector problems, View Details
Keywords: by Dina Gerdeman
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

new leaders for this field." Other HBS faculty presenting at the conference included Prof. Alan MacCormack, who discussed the School's new field study effort; Michael Chu, on case studies; and Srikant Datar, about his experience View Details
Keywords: by Paul Guttry; Health; Education
  • 02 Oct 2000
  • What Do You Think?

What Lies Beyond NAFTA?

in predominantly rural societies, increased income sets in motion forces that "restore the previous level of deprivation," thus thwarting individual motivation and the likelihood of emergence from... View Details
Keywords: by James Heskett
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

2020. Forget Cash: There are Better Ways to Motivate EmployeesIn today's tight job market, employers must focus on how to attract and keep top talent. Giving away stacks of money may not always be the best... View Details
Keywords: by Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Right from the Start: Common Traps for the New Leader

fairness; others are motivated by arrogance ("I can make these people") or hubris ("All it takes is hard work, support, and leadership"). Whatever the rationale, retaining managers with a... View Details
Keywords: by Dan Ciampa & Michael D. Watkins
  • 03 Feb 2011
  • What Do You Think?

Are We Going “Back to the Future” In Researching Management?

ideas in management and applied economics. They include a wide range of topics, including several drawn from what have come to be known as neuro economics (how managers really think and act), behavioral... View Details
Keywords: Re: James L. Heskett
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