Marketing And Society - Publications - Faculty & Research

01 Oct 2002
News

The Class of 1977

two years at Soldiers Field had prepared us to size up a competitor, motivate employees, and gain market share, but we could not have anticipated the many other ways in which our leadership skills would be... View Details

Keywords: Desmond Wong

01 Dec 2010
News

This Is What I Do

lack of market linkages are only a few of the problems. The story of women is an economic story. Investing in women creates a safer, prosperous, and more stable world, which is in everyone’s best interest.”... View Details

Keywords: Garry Emmons; time travel; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

01 Sep 2017
News

History’s Lessons

turbulent times. Ernest Shackleton Hire for Attitude, Train for Skill Today’s entrepreneurs would find the tasks involved in organizing and leading an Antarctic expedition in the early 20th century somewhat familiar. Koehn notes that the... View Details

Keywords: Abraham Lincoln; Ernest Shackelford; Rachel Carson

28 Sep 2021
News

Alumni Connections Drive Career Opportunities for Students

while at HBS. First, he considered public markets and venture capital, but ultimately was drawn to working with a startup. To break into that ecosystem, Westphal worked on some small projects for startups... View Details

Keywords: Becca Carnahan

28 May 2019
News

INK: Maker’s Manual

Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details

Keywords: Jen McFarland Flint

01 Jun 1996
News

HBS Alumni Association Board of Directors: President's Report

better. When the HBSA of Northern California first proposed the conference and its technology-related theme in late 1993, no one could have imagined the magnitude of change that would occur in the technology View Details

Keywords: Cathy Connett

22 Feb 2022
News

Turning Point: Ready or Not

and is an adjunct faculty member teaching digital marketing at NYU and Rutgers. He has shared stories of growing up in Dubai and Kuwait on RISK!... View Details

Keywords: reflection; life experience; leadership

01 Dec 2008
News

NYC Club Hosts Nonprofits

accountability and governance, and development and marketing. Professor Kash Rangan, who cochairs the School’s Social Enterprise Initiative, reviewed his research on nonprofit... View Details

01 Feb 1997
News

Mexico on the Brink: A Conversation with Juan Enriquez-Cabot (MBA '86)

From 1988 to 1993, Juan Enriquez-Cabot was CEO of SERVIMET, a for-profit urban development entity of the Mexico City government which grew 4,000 percent during his tenure and became the city's largest revenue source after taxes. In 1993,... View Details

30 Oct 2017
News

Giving Minorities a Playbook for Career Success

pipeline at every stage; if we could, then good things would happen,” he says. After HBS, Rice worked at Walt Disney Co. for four years, in new business development and marketing. Next he joined the National Basketball Association as... View Details

Keywords: Constantine von Hoffman

01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the View Details

Keywords: Robert Binstock

13 Feb 2020
News

Honoring a Legend

company and made it the foundation of the IBM Marketing Cloud. While exploring what was next, Nussey wrote a book. Your Mountain is Waiting: Practical Advice For Forging A Mission In Life, came together as... View Details

Keywords: Margie Kelley

01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for... View Details

Keywords: Dan Morrell

23 May 2019
News

Marla Beck, MBA/MPA 1998

for cosmetics needed to be more customer focused, so in 1999 she launched Bluemercury, a retailer of high-end beauty products. Perhaps the most obvious evidence that Beck’s thoughtful strategy and hard work have disrupted the beauty View Details

Keywords: Susan Young

01 Mar 2018
News

Democratizing Data to Favor Farmers

cattle ranching. To learn the value of his crop, a farmer could turn on the radio for regular market updates from commodity exchanges. But prices of the seeds and chemical fertilizer used to grow those crops... View Details

Keywords: Sasha Issenberg

01 Apr 1998
News

Plunging Into the Net

it is the way people will adapt to and use that technology and the way firms will mobilize it to do smart business. As Rayport points out, "Internet-based businesses encounter the same management View Details

01 Oct 1999
News

A Message from Dean Clark

promising distance learning initiative that will enrich the prematriculation process for incoming students. In Executive Education, the Program for Global Leadership now includes distance learning modules on global financial markets View Details

09 Mar 2021
News

A For-Profit Business That Makes Education Accessible

platform he launched in 2007. Alison’s first six courses were among the first MOOCs—massive open online courses—to take advantage of the reach of the internet, debuting even before the term was coined. Now, 14 years later, Alison offers some 2,000 different courses... View Details

Keywords: April White

01 Mar 2018
News

‘We were just doing what needed to be done’

Jr., who later served as US Ambassador to Algeria and as dean of Hofstra University’s business school. DARDEN: Within the year he was joined by Stuart Taylor on the Marketing faculty View Details

01 Sep 2018
News

The True Value of a Tweet

will actually say something, and the rest is the silent majority. So if you’re an executive, how do you pin a value to this tool? LJ: There has to be a more careful study of that. But all of these digital tools are amazing for View Details