Publications

01 Jun 2024
News

Outside Voices

In just 15 years, Greece managed to seesaw from one economic extreme to the other, from almost breaking the eurozone at the depth of its debt crisis to becoming one of the fastest growing economies in Europe in 2023, according to the IMF. Now wages are rebounding,... View Details

Keywords: Jen McFarland Flint; illustration by Pete Ryan; immigration; repatriation; innovation; public policy; Greece

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its... View Details

Keywords: by John A. Quelch; Health

October 2007 (Revised February 2008)
Case

The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)

By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis

This is a shortened version of "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester," HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas... View Details

Keywords: Resignation and Termination; Selection and Staffing; Managerial Roles; Food and Beverage Industry

April 2021
Background Note

HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market

By: Elie Ofek, Olivier Toubia and Didier Toubia

Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts... View Details

Keywords: Market Entry; New Product Management; Targeting; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Product; Management; Innovation Strategy; Technology

28 Mar 2016
News

Drawing Connections Between Business and Art

Wallace Stevens called playing “A tune beyond us, yet ourselves,” is a fugitive thing. It depends on an artist’s skill and a viewer’s perception, neither of which can be quantified or standardized. For many,... View Details

Keywords: Constantine von Hoffman

25 Aug 2015
Blog Post

Why an MD/MBA from HBS and HMS?

stories, not one that was perfectly planned. While at Harvard College, I explored several careers in health care and clinical research. During this time, the United States was going through a historical period where View Details

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

and didn’t warrant that kind of price. And I think it was against that backdrop that he then turned to his 25-year-old son, fresh out of business school, cocky, View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Food and Beverage Stores

March 2021
Article

Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies

By: Willy C. Shih

Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with... View Details

Keywords: Abstraction; Technological And Scientific Innovation; Technological Progress; Diffusion Of Innovation; Technology Adoption; Technological Innovation; Complexity; Information Technology; Strategy

Web

Cases & Teaching Notes - Institute For Strategy And Competitiveness

allocations. Through participation in a comparative cost study, management at Springfield Hospital, known for its heavy focus on operational... April 2016 (Revised May 2016) HBS Case Collection Hôpital... View Details

2016
Book

Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)

By: Deepak Malhotra

Some negotiations are easy. Others are more difficult. And then there are situations that seem completely hopeless. Conflict is escalating, people are getting aggressive, and no one is willing to back down. And, to top it off, you have little power or other resources... View Details

Keywords: Dealmaking; Diplomacy; Conflict; Dispute Resolution; Strategy; Conflict Management; Negotiation

Find at Harvard

2021
Working Paper

COVID-19, Government Performance, and Democracy: Survey Experimental Evidence from 12 Countries

By: Michael Becher, Nicholas Longuet Marx, Vincent Pons, Sylvain Brouard, Martial Foucault, Vincenzo Galasso, Eric Kerrouche, Sandra León Alfonso and Daniel Stegmueller

Beyond its immediate impact on public health and the economy, the COVID-19 pandemic has put democracy under stress. While a common view is that people should blame the government rather than the political system for bad crisis management, an opposing view is that... View Details

Keywords: COVID-19 Pandemic; Government Performance; Democracy; Health Pandemics; Government and Politics; Crisis Management; Public Opinion

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

This is the second of our three-part "Leading in the Digital Era" series. Read parts one and three. For the past two years, we've been asking executives: Where is your company in its digital journey, View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=55176 Harvard Business School Case 518-067 HubSpot and Motion AI: Chatbot-Enabled CRM HubSpot, an inbound marketing, sales, and customer relationship View Details

Keywords: Dina Gerdeman

01 Jun 2016
News

Alumni and Faculty Books for June 2016

(MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the healthcare industry in times of great uncertainty. It provides new tools, processes, examples, View Details

July 2010 (Revised January 2017)
Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details

Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value

January 2018 (Revised January 2021)
Background Note

Customer Lifetime Social Value (CLSV)

By: Elie Ofek, Barak Libai and Eitan Muller

One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details

Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management