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  • All HBS Web  (7,068)
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  • All HBS Web  (7,068)
    • People  (23)
    • News  (2,523)
    • Research  (3,454)
    • Events  (20)
    • Multimedia  (87)
  • Faculty Publications  (1,477)
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  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
Citation
Related
Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
  • 31 Jul 2023
  • News

Striving for Imperfection

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details
Keywords: Management of Companies and Enterprises; Management
  • 11 Jun 2018
  • Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

given to juries. “We want to shine a light on this, and let everyone know, firms are going to be doing this, and so if you see more of these advertisements, try to realize they are not doing this out of... View Details
Keywords: by Michael Blanding; Legal Services
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

executive education students in his management and strategy execution courses. It dawns on a good third of the business executives in his courses that either their own roles or other positions they have... View Details
Keywords: by Dina Gerdeman
  • 29 Sep 2022
  • Op-Ed

Inclusive Leadership Advice: Get Comfortable With the Uncomfortable

sound intuitive, but they can be difficult when working across differences. Throughout the day, we practiced these ideas with short exercises in the hope of building a muscle for discomfort. Discomfort and joy may seem incompatible. As it... View Details
Keywords: by Francesca Gino
  • 04 May 2020
  • Blog Post

6 Things You Should Know About the HBS/HKS Joint Degree

so close with a group of people in such a short amount of time. Although we all come from incredibly different backgrounds, we all share similar career aspirations of doing a lot of good in the world by having a deep understanding of the... View Details
  • 10 May 2019
  • Blog Post

Advice for Mothers Pursuing an MBA

we want to be can be hard. As a mother/parent, it may actually be easier, and this is because your boundaries are so much clearer. Being a mother/parent grounds you – don’t miss the good part of it!  Don’t... View Details
  • 23 Aug 2006
  • Op-Ed

The Real Wal-Mart Effect

policies in the United States favor consumers and offer fewer protections to other interests than is par for the course elsewhere. Is such proconsumerism a good thing? The answer, at least in relation to... View Details
Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
  • 02 May 2022
  • What Do You Think?

Can the Case Method Survive Another Hundred Years?

cases everywhere. There is an old saying at the School that so-and-so is so good at teaching that he or she could teach the newspaper. In fact, the late professor Theodore Levitt of the marketing faculty was known for occasionally walking... View Details
Keywords: by James Heskett; Education
  • 26 Jan 2024
  • Blog Post

Access Real-World Employment Data from HBS Alumni with the Career Trends Tool

grads to reach the executive level?” And remember, the tool is only as good as the data it utilizes. While you’re checking out Career Trends, please consider adding your own information to the database. Easy... View Details
  • 01 Dec 2023
  • News

Action Plan: Life Study

your river, flow, and jump in. “Look for a strong interest that fits who you are, that you can be good at, so you can come out into a more wide-open area to play in your imagination. Then, go for it.”... View Details
Keywords: Julia Hanna
  • Web

Winners & Runners-Up | New Venture Competition

to enable visual communication between businesses and customers. EyeView will develop and provide EyeCapture, the first web based platform that will allow its users to cost effectively provide high quality... View Details
  • Research Summary

Dissertation: A Relational Perspective on Boundary Work: How Attorneys Manage Work-Life Boundaries

Many professionals struggle with managing boundaries between work and life outside of work. For decades researchers have been trying to understand this issue but we still have much to learn about it. With my dissertation, I aim to improve our understanding of... View Details

  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

of print publications. Adopting color offered another way to make a bold photographic statement in a print publication.” 10 As photograph historian Sally Stein writes, however, “So long as the linkage between colors and View Details
  • 08 Mar 2022
  • Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

information, I will be able to give good recommendations in a very short amount of time. This will be invaluable for my career. LIAM DORPALEN-BARRY (MBA 2022) Dorpalen-Barry is a member of the HBS Democrats Club, Entrepreneurship Club,... View Details
  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

unlocking the data used in the analysis. Among other services, the consulting company advises clients on how to make better hires by tracking personality traits and skills revealed during the hiring process. Cornerstone usually focuses on... View Details
Keywords: by Roberta Holland
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

quirky with Madoff, but [they] didn’t bother to find out what was going on,” Bazerman says. “If we’re busy and life is good and we’re making money ourselves, we act like we... View Details
Keywords: by Dina Gerdeman
  • Web

HBS Cases | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s... View Details
  • 18 Feb 2020
  • Blog Post

A Vision of Love@HBS in 2020

Rabbiya (not Carlos, who has the social graces of a pre-marriage Prince Harry and the jaw-dropping good looks of a young Jon Hamm see photo). After breaking through the proverbial ice, we quickly realized... View Details
  • 22 Mar 2013
  • Research & Ideas

Pulling Campbell’s Out of the Soup

the time Conant was recruited, the company's share price had dropped from a high of $60 in 1998 to $30. Conant took a good long look at staff morale and didn't like what he saw. "We had a toxic culture.... View Details
Keywords: by Dina Gerdeman; Food & Beverage
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