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Show Results For
- All HBS Web
(3,448)
- People (5)
- News (776)
- Research (2,160)
- Events (6)
- Multimedia (37)
- Faculty Publications (1,713)
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But by 2012, major food companies, such as General Mills and Groupe Danone,... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe customers (customer transparency) not... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily poultry, reveals broad patterns about the use of alternative financing... View Details
Keywords: Sean Silverthorne
- 16 Mar 2010
- First Look
First Look: March 16
operations cover food and home and personal care, and its brands include Lipton Tea, Hellmann's, Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Calvin Klein. In particular the book... View Details
Keywords: Martha Lagace
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
during my freshman year and his sophomore year at Indiana University. We fell in love through ping pong games (I always lost), late night fast food runs, weekends exploring state parks, Bible studies, and service trips. We survived a year... View Details
- 01 Sep 2004
- News
Promise & Perils
Long remembers eating lots of pumpkin — the only food readily available. The early engines of growth were holdovers from the Maoist era: township and village enterprises (TVEs) rooted in China’s vast rural regions, and state-owned... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
really hungry for change,” said Lewin. “It is precisely because business does have a big voice that I think they have an opportunity and the influence to change that narrative.” JUNE 22 Ken Simril (MBA 1996), a CEO in the food industry,... View Details
- Research Summary
Overview
The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details
Keywords: (General) Management; Social Business; Non-profit Management; Entrepreneur; Entrepreneurial Ecosystems; Entrepreneurial Finance; System Dynamics; Non-profit; Evaluation; Impact Investing; Venture Philanthropy; Social Enterprise Initiative; Advanced Leadership Initiative; Investment; Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 01 Dec 2008
- News
Business at the Summit
’59), and was moderated by PBS’s Charlie Rose. Whitman, former CEO of eBay, noted that most Americans are “deeply afraid” as they watch energy and food costs rise and their retirement accounts shrink. More must be done, she said, to... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
forcing those who watch the show to watch the ad. Some of the hottest battles are being fought over showrooming—the practice whereby consumers visit a store to check out items in person before buying cheaper online (decoupling browsing from buying). Celiac Supplies, a... View Details
Keywords: by Michael Blanding
- 09 Mar 2021
- News
Addressing Education Inequities Exacerbated by the Pandemic
blown wide open, forcing students, their families, and educators to confront a greater range of challenges simultaneously, among them widening socio-economic gaps, the digital divide, food and housing insecurities, domestic abuse, and, in... View Details
Keywords: Jennifer Gillespie
- 01 Feb 2018
- News
HBS Professor Emeritus Hugo Uyterhoeven Dies at 86
wrote. “If quality of life is a critical determinant, it is important to make a long list of the kinds of activities that one treasures or that people want to be able to perform by themselves.” Throughout his life, Uyterhoeven continued to enjoy good View Details
- Research Summary
Overview
By: William C. Kirby
A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details
Keywords: China; Internationalization; Educational Policy And Politics; Infrastructure; Government And Business; The Revival Of Family Business In China; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Agribusiness; Education; Entrepreneurship; Globalization; Governance; Government and Politics; History; Philanthropy and Charitable Giving; Social Enterprise; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; Europe; North and Central America
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
mother gave me a copy of The Jungle by Upton Sinclair. I was very struck by that book. I find the writing, in retrospect, really wretched, but the kind of passion that said, "Here is an awful system," was pivotal in getting food... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51190 Big History, Global Corporations, Virtual Capitalism By: Nolan, Richard L. Abstract— Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
Abstract—Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only itself, but also a growing majority... View Details
Keywords: Sean Silverthorne
- 29 Mar 2016
- First Look
March 29, 2016
computer simulation highlighting the work performed by the government of an archetypal American town—from building roads to ensuring food safety—increased trust in government and support for government services. In Study 2 (N=125), Boston... View Details
Keywords: Sean Silverthorne
- 30 Mar 2010
- First Look
First Look: March 30
drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix is only effective with the 60% of the... View Details
Keywords: Sean Silverthorne