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      • February 1996 (Revised February 1997)
      • Case

      America Online, Inc.

      By: Amy P. Hutton and Krishna G. Palepu
      America Online's (AOL) stock price has soared nearly 2,000% since its IPO. However, there is considerable disagreement among analysts regarding the future prospects of AOL. Although many analysts are bullish on the stock, short sellers have sold around 7 million... View Details
      Keywords: Cost Accounting; Analysis; Stocks; Decision Choices and Conditions; Financial Statements; Business Strategy; Web Services Industry
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      Hutton, Amy P., and Krishna G. Palepu. "America Online, Inc." Harvard Business School Case 196-130, February 1996. (Revised February 1997.)
      • February 1996 (Revised November 1998)
      • Case

      Brown Group, Inc.--The Dividend Decision

      By: Joseph L. Bower
      Keywords: Corporate Strategy; Restructuring; Investment Return
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      Bower, Joseph L. "Brown Group, Inc.--The Dividend Decision." Harvard Business School Case 396-265, February 1996. (Revised November 1998.)
      • January 1996
      • Case

      Case of the Unidentified Industries--1995, The

      By: William E. Fruhan Jr.
      Helps students to understand how the characteristics of a business are reflected in its financial statements. View Details
      Keywords: Forecasting and Prediction; Supply and Industry; Financial Statements
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      Fruhan, William E., Jr. "Case of the Unidentified Industries--1995, The." Harvard Business School Case 296-049, January 1996.
      • 1996
      • Article

      A Segment-Level Model of Category Volume and Brand Choice

      By: William R. Dillon and Sunil Gupta
      Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume
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      Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
      • 1996
      • Chapter

      Behavioral Decision Research

      By: M. H. Bazerman
      Keywords: Decision Making; Behavior; Research
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      Bazerman, M. H. "Behavioral Decision Research." In The Blackwell Encyclopedia of Organizational Behavior, edited by N. Nicholson. Blackwell Publishers, 1996.
      • winter 1996
      • Article

      Ethics for the 21st Century: A Decision Making Approach

      By: D. M. Messick and M. H. Bazerman
      Keywords: Ethics; Decision Making
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      Messick, D. M., and M. H. Bazerman. "Ethics for the 21st Century: A Decision Making Approach." MIT Sloan Management Review 37, no. 2 (winter 1996): 9–22.
      • winter 1996
      • Article

      The Market Pricing of Cash Flow Forecasts: Discounted Cash Flow vs. the Method of Comparables

      By: S. N. Kaplan and R. S. Ruback
      Keywords: Price; Cash Flow; Forecasting and Prediction
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      Kaplan, S. N., and R. S. Ruback. "The Market Pricing of Cash Flow Forecasts: Discounted Cash Flow vs. the Method of Comparables." Journal of Applied Corporate Finance 8, no. 4 (winter 1996): 45–60.
      • Article

      Understanding the Supply Decisions of Non-Profits: Modeling the Location of Private Schools

      By: Thomas A. Downes and Shane Greenstein
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      Downes, Thomas A., and Shane Greenstein. "Understanding the Supply Decisions of Non-Profits: Modeling the Location of Private Schools." RAND Journal of Economics 27, no. 2 (Summer 1996): 365–390.
      • December 1995 (Revised March 1996)
      • Case

      Nestle and the Twenty-First Century

      By: Ray A. Goldberg and Elizabeth Ashcroft
      A leading food company rethinks its future in the global food system by major geographical areas. View Details
      Keywords: Change Management; Forecasting and Prediction; Geographic Location; Globalization; Strategy; System; Food and Beverage Industry
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      Goldberg, Ray A., and Elizabeth Ashcroft. "Nestle and the Twenty-First Century." Harvard Business School Case 596-074, December 1995. (Revised March 1996.)
      • November 1995
      • Case

      Transformation of Pratt & Whitney North Haven (C)

      By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
      As part of the Pratt & Whitney North Haven restructuring effort, Ed Northern and his business unit managers are encouraging workers to make decisions and take an active role in improving the manufacturing process at North Haven. Business Unit Manager Tom Hutton has... View Details
      Keywords: Restructuring; Decisions; Capital; Human Resources; Agreements and Arrangements; Production; Problems and Challenges
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      Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (C)." Harvard Business School Case 696-068, November 1995.
      • November 1995
      • Case

      Transformation of Pratt & Whitney North Haven (D)

      By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
      Because of conflicts between the vapor coat and pack coat cells over the decision to purchase new grit blast equipment, Business Unit Manager Tom Hutton has decided to form a second capital purchase team that will represent the pack coat cell. Meanwhile, the first... View Details
      Keywords: Decisions; Capital; Employees; Organizational Culture
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      Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (D)." Harvard Business School Case 696-069, November 1995.
      • November 1995 (Revised February 2017)
      • Case

      Luna Pen (A)

      By: Kathleen McGinn and Michael Wheeler
      Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm. View Details
      Keywords: Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan
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      McGinn, Kathleen, and Michael Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised February 2017.)
      • November 1995 (Revised February 2017)
      • Supplement

      Luna Pen (B)

      By: Kathleen McGinn and Michael Wheeler
      Presents a series of multiple choice options to be distributed and discussed in class. View Details
      Keywords: Decisions; Strategy; Negotiation Tactics; Performance Evaluation; Gender; Culture; Power and Influence; Germany; Taiwan
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      McGinn, Kathleen, and Michael Wheeler. "Luna Pen (B)." Harvard Business School Supplement 396-157, November 1995. (Revised February 2017.)
      • October 1995 (Revised September 1996)
      • Case

      Dell Computer Corporation

      By: Das Narayandas and V. Kasturi Rangan
      Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
      Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry
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      Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
      • 1995
      • Book

      Decisions under Uncertainty

      By: D. E. Bell and A. Schleifer Jr.
      Keywords: Decision Choices and Conditions
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      Bell, D. E., and A. Schleifer Jr. Decisions under Uncertainty. Cambridge, MA: Course Technology Inc. (CTI), 1995.
      • October 1995 (Revised May 2006)
      • Case

      Andersen Consulting - EMEAI: Reorganization for Revitalization

      By: Ashish Nanda and Michael Y. Yoshino
      Vernon Ellis, managing partner of Andersen Consulting -- Europe, Middle East, Africa, and India (AC -- EMEAI), is considering how best to reorganize. AC -- EMEAI has grown rapidly over the past five years to become Europe's largest consulting operation. However, Ellis... View Details
      Keywords: Restructuring; Organizational Change and Adaptation; Business or Company Management; Organizational Design; Growth Management; Cost vs Benefits; Leading Change; Management Teams; Consulting Industry; Europe; Africa; India; Middle East
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      Nanda, Ashish, and Michael Y. Yoshino. "Andersen Consulting - EMEAI: Reorganization for Revitalization." Harvard Business School Case 396-007, October 1995. (Revised May 2006.)
      • October 1995 (Revised December 1998)
      • Case

      Otis Elevator Company (A): China Strategy

      By: Michael Y. Yoshino and Thomas W. Malnight
      Examines the evolution of Otis's joint venture in China, from inception to the political crisis in 1989. Raises the question of whether or not the company should make an additional investment in the aftermath of the Tiananmen Square incident. View Details
      Keywords: Joint Ventures; Decisions; Investment; Globalization; Government Administration; Business and Government Relations; Strategy; China
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      Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (A): China Strategy." Harvard Business School Case 396-098, October 1995. (Revised December 1998.)
      • October 1995 (Revised December 1995)
      • Case

      Marketing the National Hockey League

      By: V. Kasturi Rangan and Marie Bell
      One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
      Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
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      Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
      • October 1995
      • Case

      Groupe Danone Prepares for the Next Century

      By: Ray A. Goldberg and Elizabeth Ashcroft
      Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
      Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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      Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
      • October 1995 (Revised December 1996)
      • Case

      Beechwood Spouts (B)

      By: William A. Sahlman and Andrew S. Janower
      Eight months has passed since Barker first invested in Beechwood Spouts, and the company's situation has deteriorated. The problems appear to be resolved. Barker must now decide whether to participate in a crucial bridge financing round, without which the company will... View Details
      Keywords: Decision Making; Entrepreneurship; Venture Capital; Insolvency and Bankruptcy; Financing and Loans; Information
      Citation
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      Sahlman, William A., and Andrew S. Janower. "Beechwood Spouts (B)." Harvard Business School Case 396-041, October 1995. (Revised December 1996.)
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