Publications

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02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

defensive back, and maybe he saw some innate coaching potential (my superpower) in the way I interacted with the other kids. Whatever the case may be, that capability, especially that coaching and... View Details

Keywords: by Dina Gerdeman

Carolyn J. Fu

Carolyn Fu is an assistant professor of business administration in the Strategy Unit. She studies innovation strategy in the context of high degrees of social construction – where the value of an innovation is continuously redefined between firms and their... View Details

20 Nov 2019
Video

Seema Aziz

Seema Aziz, founder of high quality fabrics company Sefam in Pakistan, describes the process of creating a corporate culture of excellence and attention to detail.

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25 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #18: Tom Ferguson (MBA 2014) Venture Capitalist and Water Evangelist

place, or to community – than water. We hope these stories showcase a range of ways in which some alumni have connected their bond with water to action in the business world. Thank you for reading, and... View Details

November 2007 (Revised January 2010)
Case

ThedaCare: System Strategy

By: Michael E. Porter and Sachin H. Jain

Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of numerous community hospitals into hospital systems. Based in Appleton, Wisconsin, ThedaCare stood out among community hospital systems in its pursuit of service... View Details

Keywords: Value Creation; Health Care and Treatment; Problems and Challenges; Innovation and Invention; Health Industry; Wisconsin

04 May 2020
Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

urgent challenges. In March, community trust would prove critical. While taking a deep dive into the potential for tax policy to incentivize housing development, “COVID-19 really hit,” Patel says. Virtually overnight, Patel’s housing... View Details

September 2017
Case

Dr. William Carson— Intrapreneurial Innovation in the Pharmaceutical Industry

By: Steven Rogers and Alyssa Haywoode

Dr. William Carson, an African-American alum of Harvard University became the President and CEO of a multi billion dollar division of Otsuka, a Japan based pharmaceutical company. His ascension to this leadership position followed a thriving career in academic medicine... View Details

Keywords: Dr. Williams Carson; Otsuka America Pharmaceutical; Harvard; Abilify; Aripiprazole; Health Testing and Trials; Globalized Firms and Management; Globalized Markets and Industries; Cross-Cultural and Cross-Border Issues; Decision Choices and Conditions; Pharmaceutical Industry; Japan

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

May 2010 (Revised May 2011)
Case

Kent Thiry: "Mayor" of DaVita

By: William W. George and Natalie Kindred

Kent Thiry, CEO of dialysis provider DaVita, is considering how to integrate employees from recently acquired Gambro Healthcare without damaging DaVita's robust, unconventional internal culture. When Thiry joined DaVita in 1999, breaking an important promise to his... View Details

Keywords: Mergers and Acquisitions; Experience and Expertise; Employee Relationship Management; Leadership Style; Organizational Change and Adaptation; Organizational Culture; Personal Development and Career; Integration; Health Industry

June 2001 (Revised October 2001)
Case

Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard

By: Srikant M. Datar, Marc J. Epstein and Jeremy Cott

In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource management. This case describes the benefits of the scorecard and the challenges of measurement and implementation.... View Details

Keywords: Balanced Scorecard; Human Resources; Telecommunications Industry

2009
Case

What People Want (and How to Predict It)

By: Thomas H. Davenport and Jeanne G. Harris

Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details

Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Motion Pictures and Video Industry; Motion Pictures and Video Industry

March 2011
Supplement

BOOKOFF Corporation in 2007

By: Hirotaka Takeuchi and Yoshinori Fujikawa

A visionary founder appoints a former part-time worker and homemaker as his successor in order to keep the corporate culture he created intact. View Details

Keywords: Knowledge Dissemination; Leadership; Management Succession; Organizational Culture; Strategy