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Show Results For
- All HBS Web
(3,624)
- People (15)
- News (952)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,508)
- 23 Jan 2020
- News
Bringing Education Back Home
Edgar Kelly-Garcia (MBA 1998) is founder and dean of Universidad of San Sebastian in Mexico. In this interview from June 2018 he discusses the origins of the idea to launch a school in one of the poorest areas of his country along with... View Details
Keywords: Educational Services
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
shared experiences as we once did, brand loyalty remains strong. The third is having an efficient system to collect the used products, which works for Apple because they have their own stores and partners... View Details
Keywords: Jennifer Meyers
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet.... View Details
- Career Coach
Martin November
Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard... View Details
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
there are the intangibles. Alumni care deeply about the School’s brand and image in the world, which of course are shaped in part by the thousands of alumni who bear the School’s credentials. The value of... View Details
Keywords: Ann Kelly
- 27 Jan 2009
- First Look
First Look: January 27, 2009
Working PapersWhen Does Domestic Saving Matter for Economic Growth? Authors:Philippe Aghion, Diego Comin, Peter Howitt, and Isabel Tecu Abstract Can a country grow faster by saving more? We address this question both theoretically View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
Brand Partnerships Council at WMG. She has been part of Warner Music for 26 years, including posts at WMG, Elektra, and Atlantic. Lynton, Chairman of Snap Inc., is serving as Chair of the Warner Music... View Details
- Web
2023 Symposium - Race, Gender & Equity
Minority Leaders as Allies for Racial Justice" Brittany Torrez presents "Objectivity Interrogation and Armoring: Examining the Racialized Consequences of Objectivity" Jimin Nam presents "Differentiating on Diversity: How Disclosing... View Details
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
2002. "Those firms signed up again because of the unmatched brand impact and revenue growth they gain from their association with the Games," he says. Romney is currently on leave as CEO of Bain Capital, the... View Details
Keywords: Garry Emmons
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global View Details
- Profile
Yubo Cui
and its Chinese stakeholders. In a joint venture with BYD Auto, Daimler was determined to develop and manufacture an affordable electric car. “Our goal was to make it a family car, not a luxury toy,” says... View Details
Keywords: Manufacturing/Energy
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B... View Details
Keywords: Carmen Nobel
- 25 Feb 2021
- News
Building Hope
double the general population and has “increased substantially” for veterans, ages 18 to 34, since 2005. For Mike Zapolin (OPM 33, 2004), this was a seemingly intractable problem that deserved a radical solution. Zapolin, who goes by... View Details
Keywords: Daniel Morrell
Marty Blue
Marty spent 16 years in licensing at Reebok International predominantly as a licensor. She worked across a number of different brands (eg. Reebok, Weebok, Rockport, Greg Norman golf, and Boston Whaler) View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne