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September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

19 Apr 2010
Research & Ideas

The History of Beauty

you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history? Geoffrey Jones: My View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

November 2007
Article

Standing Out from the Crowd: The Visibility-Enhancing Effects of IPO-related Signals on Alliance Formation by Entrepreneurial Firms

By: Tim Pollock and Ranjay Gulati

In this study, we explore how multiple signals related to entrepreneurial companies at the time of their initial public offering (IPO) influence the firms' ability to acquire non-financial resources over time. Specifically, the study looks at how signals based on... View Details

Keywords: Entrepreneurship; Venture Capital; Initial Public Offering; Investment; Alliances; Risk and Uncertainty; Power and Influence

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November 2002 (Revised August 2004)
Case

Globalization of HBS, The

By: Tarun Khanna, Rakesh Khurana and David Lane

Sets the stage for a discussion on the globalization of the MBA degree and variations on the idea that Harvard Business School (HBS) can play a role in shaping business education around the world. Describes the forces leading to greater convergence around the MBA... View Details

Keywords: Business Education; Globalization; Education Industry; Boston

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05 Jul 2023
Cold Call Podcast

How Unilever Is Preparing for the Future of Work

Keywords: Re: William R. Kerr; Retail; Consumer Products

Research Summary

The Commercialization of Internet Infrastructure

By: Shane M. Greenstein

Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details

February 2018 (Revised May 2019)
Case

CEWD: Closing the Skills Gap

By: William Kerr, Michael Norris and Manjari Raman

In 2018, Ann Randazzo, executive director of the Center for Energy Workforce Development (CEWD) is assessing the organization’s performance since its 2006 founding. Founded to address an imminent retirement bubble of middle skills workers in the utilities industry,... View Details

Keywords: Workforce Development; Industry Cooperation; Skills Gap; Middle Skills; Training; Strategic Planning; Competency and Skills; Utilities Industry; United States

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

September 2019 (Revised May 2020)
Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details

January 1994 (Revised May 1995)
Case

Xerox: Design for the Environment

By: Richard H.K. Vietor

In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details

Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

of dollars of initiatives will be shifted by it. When the changes are integrated into the management system in this way, the change has been... View Details

Keywords: by Robert S. Kaplan & David P. Norton

January 2005 (Revised August 2005)
Background Note

A Note on Managing the Growing Venture

By: Richard G. Hamermesh, James L. Heskett and Michael J. Roberts

Focuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's... View Details

Keywords: Business Growth and Maturation; Leading Change

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

product planning strategy? No matter how radical a new product is, it will always be perceived initially in terms of some frame of reference.— Gerald Zaltman A: The insights offered by methods that probe... View Details

Keywords: by Manda Mahoney

May 1992 (Revised July 1995)
Case

Capital Holding Corp.: Reengineering the Direct Response Group

By: Donna B. Stoddard

Describes a major change initiative--reengineering--that is underway at Capital Holding Corp.'s Direct Response Group. The reengineering initiative involved changes to the organization's structure, control systems, and information systems. View Details

Keywords: Organizational Change and Adaptation

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February 2019 (Revised January 2022)
Case

The U.S. – China Trade War

By: Alberto Cavallo, Mariana Cal and Anne Laski

On December 1, 2018, U.S. President Donald Trump and China’s Leader Xi Jinping faced each other across a dinner table during a G20 meeting in Buenos Aires, Argentina. After what Trump called an “amazing and productive meeting,” the two leaders announced a truce in the... View Details

Keywords: Trade War; Trump; Current Account; NAFTA; Balance Of Payments; Intellectual Property Protection; Trade; Macroeconomics; Economic Slowdown and Stagnation; International Relations; United States; China

July 2009 (Revised September 2009)
Case

The Blackstone Group: Merlin Entertainment

The Blackstone Group had conducted a roll-up of theme parks and attractions business in Europe. It was considering how to generate liquidity for its investors. Blackstone entered the theme parks and attractions business in Europe by acquiring a majority stake in... View Details

Keywords: Mergers and Acquisitions; Cost vs Benefits; Private Equity; Financial Liquidity; Investment Return; Risk Management; Leasing; Entertainment and Recreation Industry; Europe

March 9, 2023
Article

Linking Growth and the Frontline

By: Frank V. Cespedes, Jay Galeota and Michael Wong

Most strategies are about growing the business. But about one quarter of companies do not grow at all and, even before the pandemic, only one in eight achieved more than 10% revenue growth annually, according to data from S&P Global regulatory filings. One reason is a... View Details

Keywords: Growth and Development Strategy; Customer Focus and Relationships; Competency and Skills

December 2019 (Revised June 2024)
Case

The Dutch East India Company in 1612 (A)

By: Lynn S. Paine and Giuseppe Dari-Mattiacci

The Dutch East India Company’s board of directors must decide what to do about an impending legal requirement to liquidate the company’s assets and return to shareholders their capital and any profits earned during a ten-year lock-up period. The charter granted to the... View Details

Keywords: Corporate Governance; Globalized Firms and Management; Organizational Structure; Laws and Statutes; Financial Markets; Business and Shareholder Relations; Business and Government Relations; Business History; Shipping Industry; Netherlands

November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States

November 2019
Case

Floating the Exchange Rate: In Pursuit of the Chinese Dream

By: Laura Alfaro and Sarah Jeong

In the decades following 2005, China faced significant financial challenges. Inflation spiraled upwards and China’s economy stagnated in the wake of the Global Financial Crisis. The country’s leaders took an interventionist approach to weather the storm, controlling... View Details

Keywords: Exchange Rate; Inflation; Debt; Currency Exchange Rate; Inflation and Deflation; Borrowing and Debt; China

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