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  • April 2019 (Revised February 2020)
  • Case

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details
Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy; Banking Industry; Technology Industry
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Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)
  • February 2015 (Revised April 2016)
  • Supplement

Quincy Apparel (B)

By: Thomas R. Eisenmann and Lisa C. Mazzanti
The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict;... View Details
Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Entrepreneurship; Failure; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry
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Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel (B)." Harvard Business School Supplement 815-095, February 2015. (Revised April 2016.)
  • July 2022 (Revised January 2024)
  • Case

Kovi: Changing Brazil's Mobility Landscape

By: Lynda M. Applegate, Michael Norris and Alexis Lefort
Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details
Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America
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Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil's Mobility Landscape." Harvard Business School Case 823-028, July 2022. (Revised January 2024.)
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
Keywords: by Kim Girard; Education
  • June 2019
  • Teaching Note

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick
Teaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company’s decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working... View Details
Keywords: Business Startups; Science-Based Business; Applications and Software; Patents; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel
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Greenstein, Shane, and Sarah Gulick. "Zebra Medical Vision." Harvard Business School Teaching Note 619-053, June 2019.
  • October 2019
  • Case

Regtech at HSBC

By: Aiyesha Dey, Jonas Heese and James Weber
Mark Cooke, Global Head of Operational Risk, needed to decide between a traditional regulatory control system and a new regtech system to manage non-financial risks. Non-financial risks failures such as money laundering and tax evasion had cost HSBC billions of... View Details
Keywords: Risk Management; Banks and Banking; Collaborative Innovation and Invention; Banking Industry; Information Technology Industry; United Kingdom; United States
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Dey, Aiyesha, Jonas Heese, and James Weber. "Regtech at HSBC." Harvard Business School Case 120-046, October 2019.
  • November 2022
  • Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo
This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
  • February 2024
  • Case

Nuwa Capital: Investing During Uncertainty

By: Paul A. Gompers and Fares Khrais
Nuwa Capital (Nuwa) was a venture capital firm based in Dubai in the United Arab Emirates and Riyadh in Saudi Arabia. The business was founded in 2020 by Khaled Talhouni and his partners Sarah Abu Risheh, and Stephanie Nour Prince (they were later joined by Nitin Reen... View Details
Keywords: Corporate Entrepreneurship; Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; Decisions; Middle East; Saudi Arabia; United Arab Emirates; Dubai; Bahrain
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Gompers, Paul A., and Fares Khrais. "Nuwa Capital: Investing During Uncertainty." Harvard Business School Case 224-016, February 2024.
  • July 2015 (Revised April 2016)
  • Case

Launching Yelp Reservations (A)

By: Michael Luca, Kevin Mohan and Patrick Rooney
This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
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Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)
  • August 2016 (Revised June 2017)
  • Case

Showpad

By: Frank V. Cespedes
Showpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices. View Details
Keywords: Business Startups; Growth and Development Strategy
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Cespedes, Frank V. "Showpad." Harvard Business School Case 817-006, August 2016. (Revised June 2017.)
  • May 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
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Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
  • July 2016
  • Teaching Note

Launching Yelp Reservations

By: Michael Luca, Kevin Mohan and Patrick Rooney
This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
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Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations." Harvard Business School Teaching Note 917-005, July 2016.
  • September 2013 (Revised November 2013)
  • Case

AngelList

By: Ramana Nanda and Liz Kind

In early 2010, Naval Ravikant and Babak Nivi posted a list of angel investors on the Venture Hacks blog as a resource for founders looking for funding prior to seeking venture capital. The list quickly evolved into AngelList, a separate matchmaking platform for... View Details

Keywords: Angel Investors; Venture Capital; Entrepreneurial Finance; Finance; Entrepreneurship; Investment; Financial Services Industry; United States
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Nanda, Ramana, and Liz Kind. "AngelList." Harvard Business School Case 814-036, September 2013. (Revised November 2013.)
  • 2014
  • Working Paper

The Founder's Resource‐Dependence Challenge

By: Noam Wasserman
Does the degree to which founders keep control of their startups affect company value? I argue that founders face a "control dilemma" in which a startup's resource dependence drives a wedge between the startup's value and the founder's ability to retain control of... View Details
Keywords: Leadership; Value; Business Startups
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Wasserman, Noam. "The Founder's Resource‐Dependence Challenge." Harvard Business School Working Paper, No. 14-090, March 2014.
  • September 2019
  • Case

Nimbus Therapeutics

By: Peter Barrett, Karim Lakhani and Julia Kelley
This case focuses on Nimbus Therapeutics, a biotechnology startup based in Cambridge, Massachusetts, as its leadership team tries to determine the company’s long-term strategy. The startup’s founders structured Nimbus as a limited liability company, which has given it... View Details
Keywords: Business Startups; Organizational Structure; Strategy; Biotechnology Industry
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Barrett, Peter, Karim Lakhani, and Julia Kelley. "Nimbus Therapeutics." Harvard Business School Case 620-016, September 2019.
  • Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details
  • January 2023
  • Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han
Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details
Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Food and Beverage Industry; United States
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Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta, and Jiyoon Han. "Kavnia Coffee." Harvard Business School Case 823-007, January 2023.
  • February 2024
  • Case

Horizon Quantum Computing

By: Paul A. Gompers and Billy Chan
In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to... View Details
Keywords: Business Plan; Entrepreneurship; Entrepreneurial Finance; Disruptive Innovation; Business Offices; Business Startups; Talent and Talent Management; Decision Choices and Conditions; Partners and Partnerships; Expansion; Information Technology Industry; Telecommunications Industry; Singapore; Asia
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Gompers, Paul A., and Billy Chan. "Horizon Quantum Computing." Harvard Business School Case 224-049, February 2024.
  • August 2019 (Revised March 2022)
  • Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

Companies and government leaders have long tried to recreate the kind of Silicon Valley innovation magic that made Facebook and Google such goldmines. Cities from Cincinnati to Saskatoon have launched startup labs. Companies including... View Details
Keywords: by Danielle Kost
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