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Show Results For
- All HBS Web
(1,007)
- People (1)
- News (398)
- Research (482)
- Events (2)
- Multimedia (29)
- Faculty Publications (215)
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- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
to the monsoon season that makes shopping indoors an attractive prospect. There's also an entertainment factor, he added—more and more Indians are beginning to see shopping as an enjoyable pastime. Ground... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
return than those in defined benefit plans. A similar effect will take place in health care. People do better when they shop for themselves than when a professional shops on their behalf. Where the analogy... View Details
Keywords: by Martha Lagace
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
afford to spend your social capital," Keinan says. "You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way.'" In one study, the researchers asked two groups of participants—luxury shop... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of... View Details
- 07 Jul 2014
- Research & Ideas
Banning Big-box Stores Can Hurt Local Retailers
protect local businesses from the crushing competition of "big-box" stores. But it turns out such rules often backfire, according to research by Raffaella Sadun, an assistant professor in the Strategy unit at Harvard Business School. “Suddenly these... View Details
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
America small-business owners moved quickly when COVID-19 started shuttering shops in March. Fine dining restaurants shifted to takeout. Book shops introduced curbside pickup. Gyms offered classes online.... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
extremely competitive market conditions. That doesn't stop many retailers from trying. Indeed, grocers like Tesco, Sainsbury's, Kroger, Safeway, and Stop & Shop give back 1-2 percent of the total spent to their card-carrying shoppers.... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
niches that enable others to come into the market. And the existence of niches can boost your business—provided that you don't try to be all things to all people. The fiercely competitive retail shopping center market of northern New... View Details
Keywords: by David Stauffer
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
every $1 increase in the posted “original price” for an item, consumers were willing to pay, on average, an extra 77 cents for that item. What was more, Ngwe found that repeat customers who shopped at the store often were least willing to... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
social strategy, he says. "Say I own a flower shop in Paducah, Kentucky, and there's only one other flower shop in my town. The owner of that other shop probably won't talk to... View Details
Keywords: by Carmen Nobel
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
business and you can market yourself. You can start at a low cost to record and post something online. "As an example, let's say I sell socks. Before, I could only sell socks at a Walmart. Now, I can basically set up my own little shop in... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
very interesting way. They asked senior managers to "mystery shop" the stores. This exercise opened many eyes, as people saw the customer service problems affect their own shopping experience. Before this exercise, some senior... View Details
Keywords: by Martha Lagace