Publications

March 2019
Supplement

KITEA (B): Getting Ready to Face IKEA

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in... View Details

March 2019
Supplement

KITEA (C): A Surprise Delay

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not... View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco

March 2019
Supplement

KITEA (D): Further Changes

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay... View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco

March 2019
Supplement

KITEA (E): IKEA's Opening Day

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA... View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco

March 2019
Supplement

KITEA (F): Expanding in Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in... View Details

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

March 2019
Technical Note

Control or Flexibility? Structured Empowerment Offers Both—Lessons from Retail & Service Chains (Abridged)

By: Tatiana Sandino

This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make... View Details

Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power and Influence; Retail Industry; Retail Industry

February 2019
Supplement

KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

By: Ramon Casadesus-Masanell

This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details

February 2019
Case

Miroglio Fashion (A)

By: Sunil Gupta and David Lane

Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Fashion Industry

February 2019 (Revised October 2022)
Case

Scandal at Steinhoff

By: Kristin Mugford and Phil Caruso

Keywords: Volatility; Borrowing and Debt; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Accountability; Failure; International Finance; Restructuring; Business Conglomerates; Crime and Corruption; Retail Industry; South Africa; Austria; Netherlands

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

SSRN

February 2019 (Revised January 2021)
Case

Quiksilver Inc. and Oaktree Capital Management

By: Kristin Mugford and Mike Harmon

Sports lifestyle company Quiksilver filed for bankruptcy in September 2015. Oaktree is considering an additional investment in the company to facilitate the restructuring. Students must consider whether Oaktree should invest given the risks of the turnaround... View Details

Keywords: Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Acquisition; Restructuring; Debt Securities; Transformation; Decision Making; Borrowing and Debt; Investment Return; Crisis Management; Negotiation; Retail Industry; Retail Industry; Retail Industry; France; United States

February 2019 (Revised November 2024)
Case

Theranos: Who Has Blood on Their Hands? (A)

By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman

This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As... View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Ethics; Entrepreneurship; Lawsuits and Litigation

February 2019
Article

The Market for Financial Adviser Misconduct

By: Mark Egan, Gregor Matvos and Amit Seru

We construct a novel database containing the universe of financial advisers in the United States from 2005 to 2015, representing approximately 10% of employment of the finance and insurance sector. We provide the first large-scale study that documents the economy-wide... View Details

Keywords: Financial Advisors; Brokers; Consumer Finance; Financial Misconduct And Fraud; FINRA; Financial Institutions; Crime and Corruption; Organizational Culture; Personal Finance; Financial Services Industry

Find at Harvard

2019
Working Paper

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology

Read Now

January 2019 (Revised March 2020)
Case

Blackstone Alternative Asset Management in 2018

By: Emil Siriwardane, Luis M. Viceira and Shawn O'Brien

In early 2018, Blackstone announced that John McCormick would succeed Tom Hill as President and Chief Executive Officer of Blackstone Alternative Asset Management (BAAM), the largest fund-of-hedge funds in the world by a sizeable margin. As new CEO, McCormick must... View Details

Keywords: Asset Management; Expansion; Strategy; Decision Choices and Conditions; Financial Services Industry

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details

January 2019 (Revised January 2021)
Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details