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  • All HBS Web  (957)
    • People  (8)
    • News  (280)
    • Research  (372)
    • Multimedia  (5)
  • Faculty Publications  (101)

Show Results For

  • All HBS Web  (957)
    • People  (8)
    • News  (280)
    • Research  (372)
    • Multimedia  (5)
  • Faculty Publications  (101)
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  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details
Keywords: by Jim Aisner
  • 26 Mar 2013
  • First Look

First Look: March 26

research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation, and its performance outcomes. Also, there is lack of cross-national research on entrepreneurial firms' strategic... View Details
Keywords: Sean Silverthorne
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

Imagine a retail chain that offers customers not only the lowest prices but also personalized customer service. Employees receive above-average wages and 20 times more training than the average American retailer. Sounds like a recipe for... View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 19 May 2015
  • First Look

First Look: May 19

own brand name. But while American Well attracted some of the largest U.S. health insurers as clients, a surprisingly small number of individual members had actually used the online care service. American Well management believed low... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

record to defeat the heir apparent in his own party and then go on to hold off the much-vaunted Republican machine is a truly remarkable achievement. Much of it has to do with Obama's instinct for marketing. First, Obama's personal... View Details
Keywords: by John Quelch
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • 12 Mar 2013
  • First Look

First Look: March 12

in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

about and acknowledging his own contributions to organizational underperformance or other work problems is critical to getting employees to improve and generating positive business results. He notes his approach reduced his employees' defensiveness and says it is... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2016
  • First Look

February 9, 2016

also show how these same principles and tactics can be applied in everyday life, whether you are making corporate deals, negotiating job offers, resolving business disputes, tackling obstacles in personal relationships, or even... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

  Publications August 2013 Social Psychological & Personality Science Matchmaking Promotes Happiness By: Anik, Lalin, and Michael I. Norton Abstract—Four studies document and explore the psychology underlying people's proclivity to... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

mere agent for shareholders, it will likely find it hard to justify significant resource allocations resulting from decisions based primarily on altruistic motives rather than company-related needs. Several of these companies were founded by individuals with a strong... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

  Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In much of the developing world, many farmers grow crops for local... View Details
Keywords: Martha Lagace
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • 30 Apr 2012
  • Research & Ideas

India’s Ambitious National Identification Program

How do you reach the person on the street?" says Khanna, who was raised in India and still visits the country several times a year. "The case is a pretty dramatic illustration of the difficulties in doing that, but it also makes... View Details
Keywords: by Dina Gerdeman
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

exit is an option? Using a natural experiment owing to the inaccuracy of barrel bombs, we examine the effect of having one's home destroyed on a cluster of attitudes of Syrian refugees in Turkey related to their personal security,... View Details
Keywords: by Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

has been considerable speculation about Bezos's personal objectives in acquiring the Post. More influence in Washington? A philanthropic interest? Or a friendship with Don Graham? No one really knows. What we do know is that it's an... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 20 Jan 2015
  • First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard... View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant... View Details
Keywords: Carmen Nobel
  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to View Details
Keywords: Carmen Nobel
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