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- All HBS Web
(1,045)
- People (2)
- News (220)
- Research (474)
- Multimedia (12)
- Faculty Publications (293)
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- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
on the review site Yelp shut permanently during the pandemic. Don’t be afraid of bankruptcy protection So, what should consumers and policymakers do now as benefits from the CARES Act are running out and a second federal stimulus package... View Details
Keywords: by Rachel Layne
- 02 Apr 2021
- Research & Ideas
Salary Negotiations: A Catch-22 for Women
negotiation for both parties as possible.” To retain those trade-offs, Zlatev suggests that companies consider making certain elements of a compensation package non-negotiable, especially as research reveals the most gap-widening aspects,... View Details
Keywords: by Kristen Senz
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Industrial firms have traditionally had closer sales-marketing ties than consumer goods companies, especially consumer packaged goods companies. Even the traditional industrial goods ties are not strong enough for the current challenges.... View Details
Keywords: by Benson Shapiro
- 21 Jul 2021
- Research & Ideas
What Does an ESG Score Really Say About a Company?
Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
Keywords: by Kristen Senz
- 12 Mar 2014
- Lessons from the Classroom
Managing the Family Business: Firing the CEO
Successful family CEOs often have the values, vision, passion for the business and abilities to build loyalty with key owners, customers, suppliers, and the employees that make them the right leaders of their companies, even if they lack certain skills. You need to... View Details
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details
- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
Amazon execs to remain above it all.) And for a rental-dominated community, wouldn’t this wealthy influx of Amazonians drive up rents, housing prices, and real estate costs, forcing long-time residents and local independent businesses to move? Moreover, there was the... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
have shifted to takeout and delivery and enhanced their ability to accommodate curbside pickup and entryway handoff. Some developed takeout offerings of chef-prepared family style meals including wholly or partially prepared multi-meal View Details
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
created by the fact that Blake is earning about 70 percent less in base pay than Nardelli, totally aside from the fact that the latter also took home a nine-figure package in incentives. Home Depot's stock has had lackluster performance... View Details
Keywords: by Jim Heskett
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the long-term benefit of both... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
would not have risen to what is now, a $2.5-billion-a-year industry, without a revolutionary shift to outside-in thinking that allowed companies such as Fresh Express to realize that busy consumers wanted companies to make the whole salad for them rather than simply... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
world of diet beverages. For years, Coca-Cola tried and failed to entice men to consume Diet Coke, its popular (among women) zero-calorie cola, packaged in a striking white can. But then the company introduced the zero-calorie cola Coke... View Details
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity. As a result, one manufacturer was able to reduce its package sizing by 10 percent to 20 percent over the course of three years with little to no negative consumer response. Q: Can you share some product-downsizing success... View Details
Keywords: by Manda Salls
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
brings new reports of hedge fund closings and the scaling back of private equity investments. Not surprisingly, the enormously high compensation packages in these fields are shrinking as well, making jobs in these sectors far less... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the View Details
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
When the imbalance reaches a certain point, it shows up in the votes that can potentially derail globalization. In the United States, the issues have been packaged for us by the Carrier Corporation, an organization that has—rightly or... View Details
- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
below. Book Excerpt Think Value, Not Profit By Felix Oberholzer-Gee There are few better places to observe value creation than outside the entrance of an Apple store. Watch customers as they exit with their elegant, beautifully packaged... View Details
Keywords: by Danielle Kost
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
this reliability (at rock-bottom costs). Packages like SAP further help remove commodity maintenance activities and allow firms to better analyze customer information and provide service at the sharp end. The View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan