Publications

February 2008 (Revised March 2008)
Supplement

Terumo (B)

By: David Godes, Masako Egawa and Mayuka Yamazaki

This case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. View Details

Keywords: Strategy; Global Strategy; Sales; Medical Devices and Supplies Industry; United States

March 2006
Teaching Note

Siemens ShareNet: Building a Knowledge Network (TN)

By: Alan D. MacCormack

Keywords: Knowledge; Medical Devices and Supplies Industry

April 2004 (Revised May 2007)
Case

Conor Medsystems

By: Donald N. Sull, Robert F. Higgins, Linda A. Cyr and Bijan Salehizadeh

Conor Medsystems had developed a drug-eluting stent that could capture significant share of the $5 billion global market. Chief executive officer, Frank Litvack, is considering alternative sources of financing to test the device. View Details

Keywords: Entrepreneurship; Health Testing and Trials; Corporate Finance; Medical Devices and Supplies Industry

January 2003 (Revised June 2007)
Case

Satera Team at Imatron Systems, Inc. The, (B)

By: Teresa M. Amabile and Elizabeth Schatzel

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry

February 1988 (Revised February 1991)
Case

Baxter Healthcare Corp.: ASAP Express

A continuation of the ASAP story described in American Hospital Supply Corp.: The ASAP System (A). As the industry and information technology have evolved, ASAP and systems like it have moved from strategic advantage to competitive necessity. Poses the issues of... View Details

Keywords: Information Technology; Competitive Advantage; Medical Devices and Supplies Industry

Find at Harvard

July 2001 (Revised March 2020)
Case

Medtronic: Patient Management Initiative (A)

By: Regina E. Herzlinger and Mark P. Allyn

Keywords: Health Care and Treatment; Medical Devices and Supplies Industry

March 2001 (Revised May 2002)
Supplement

Circon (B)

By: Brian J. Hall, Guhan Subramanian and Christopher A Rose

Supplements the (A) case. View Details

Keywords: Motivation and Incentives; Corporate Governance; Medical Devices and Supplies Industry; United States

March 2000
Teaching Note

Disruptive Technology a Heartbeat Away: Ecton, Inc. TN

By: Clayton M. Christensen and Tara Donovan

Teaching Note for (9-699-018). View Details

Keywords: Medical Devices and Supplies Industry

May 1999 (Revised September 2003)
Case

Advanced Inhalation Research, Inc.

This case presents a look at the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company... View Details

Keywords: Technological Innovation; Risk Management; Valuation; Financing and Loans; Health Care and Treatment; Acquisition; Business Startups; Medical Devices and Supplies Industry

January 1993 (Revised October 1993)
Case

Medtronic, Inc.

In 1991, Bill George, CEO of Medtronic, the world's largest manufacturer of pacemakers, was evaluating his strategic options in light of the changing economic environment. In the United States, Europe, and Japan, governments were considering regulatory changes to... View Details

Keywords: Diversification; Corporate Strategy; Health Care and Treatment; Policy; Medical Devices and Supplies Industry

October 1993 (Revised July 1994)
Supplement

A Brush with AIDS (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry

April 1993 (Revised October 1995)
Case

ALZA and Bio-Electro Systems (A): Technological and Financial Innovation

By: Josh Lerner and Peter Tufano

To develop the next generation of risky products, ALZA, a mature and profitable biotechnology firm specializing in drug delivery systems, must raise $40 million. Organizational constraints and competitive concerns demand that the work be done inside the firm. However,... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Business Subsidiaries; Decision Choices and Conditions; Corporate Finance; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

July 2014
Case

BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; India

May 2014 (Revised January 2015)
Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details

Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

October 2013 (Revised April 2015)
Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble

In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details

Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

May 1991
Teaching Note

American Red Cross Blood Services: Northeast Region, Teaching Note

By: Robert L. Simons

Teaching Note for (9-190-078). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America