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Show Results For
- All HBS Web
(3,131)
- People (24)
- News (752)
- Research (1,602)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,108)
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- 01 Dec 2013
- News
14 for '14
contrarian, the Harvard MBA Indicator is bullish on stocks for 2014 but bearish on the tech sector. If (only if) that turns out to be right, you read it here!" —Ray Soifer (MBA 1965), chairman, Soifer Consulting "The Twitter IPO is a sign of the maturation of the... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
What did Time Warner have that AOL wanted? According to many industry observers, the driving force behind the proposed megamerger was AOL's strategic need to acquire access to the media giant's broadband hardware. HBS professor Stephen P.... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
investment — examining how firms compete in foreign markets and how government policies shape and constrain their options. Having spent several years examining information-based industries, such as media and entertainment, her latest... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
emails, texts, and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my... View Details
Keywords: Arts, Entertainment
- 01 Jun 2004
- News
Greenhill Family Gift Enhances Global Research
renovation, is one of the world’s most comprehensive business libraries. When it reopens in 2005, the Historical Collections Reading Room will be named in honor of the de Gaspé Beaubien family. A native of Montreal, Philippe de Gaspé Beaubien transformed Telemedia... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
tremendous risk,” he writes. “We were the only media company going local throughout the world, and it was the key to our success.” Roedy, a former nuclear missile–base commander, created an entrepreneurial, innovative organization with a... View Details
- 01 Jun 2014
- News
Feedback
success is a little understated because he achieved these honors against a growing tide of electronic media that is moving strongly against print subscription. Competition thrills us, and I suspect Frank will embrace the technology that... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social media influencers... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
Media Club, which annually manages two of the student clubs' most ambitious ventures -- the Cyberposium and WesTrek. Yeh, who sat on the board of the Harbus, was also chairman of The Harbus Scholarship Foundation, which supplements the... View Details
Keywords: Garry Emmons
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for Brazil? If there's logistical... View Details
Keywords: Garry Emmons
- 01 Oct 2001
- News
Peter W. Olson: By the Book
the book business fascinated me," says Olson, who joined the German media corporation Bertelsmann in 1988 and worked his way up to chairman of its North American book group. When Bertelsmann acquired Random House in 1998, Olson was... View Details
- 01 Apr 1996
- News
New Releases
dimensions, such as ability to sustain viewer interest, production quality, portrayal of women and minorities, and value for the money. The guide also lists the highest-rated products and products by price and includes a directory of distributors and producers. The... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
an odd experience for Kramer the journalist: SEC rules prohibited MarketWatch from covering its own much-anticipated debut - or even from running stories by other news media that might mention it - so as not to unfairly promote its stock.... View Details
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
audience, engagement, and revenues. It’s like producing Seinfeld every day, every week of the year. So did I create a hard-driving culture? Yes, to a big extent. We got a lot of negative media attention, but I decided early on to spend my... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social View Details
- 01 Sep 2005
- News
Trouble in Mouse Land
incentives support them in this regard.” Beaulieu says that class discussion moves back and forth between general questions around governance and Disney-specific examples. Due to extensive media coverage of Eisner and WDC, students aren’t... View Details
- 01 Dec 2007
- News
A View from the Top
implications.” It’s important to build up reserves of trust with customers and markets to call on in hard times, he added, and don’t try to start the process when times are already difficult. Dubinsky recalled her media ride on the... View Details
- 21 Sep 2018
- News
HBS Association of Southern California Boosts Support for Startups
Point Media in Santa Monica. “It was a fantastic dynamic,” says Alexa McCulloch (MBA 1999), the workshop organizer and president of the club. “We assured each presenter that this was a confidential opportunity to open up and ask... View Details
Keywords: Margie Kelley