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Show Results For
- All HBS Web
(3,095)
- People (24)
- News (749)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
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- 01 Mar 2006
- News
Scaling Peaks for Cancer Research
fundraising for the expedition’s nonprofit charity. The team is making plans for a marketing and media blitz to raise awareness of their efforts before the first climb in late December. If all goes as planned, the climbers will conquer... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details
- 19 Oct 2021
- News
In the Contest for Content
Courtesy Sherrese Clarke Soares Courtesy Sherrese Clarke Soares As the founder and CEO of HarbourView Equity Partners, Sherrese Clarke Soares (MBA 2004) is establishing herself within the high-stakes contest to own the catalogs of music that attract users to social... View Details
- 06 Oct 2016
- News
Drone Racing League Signs ESPN Deal
property and sport and building the global audience for it.” The article notes that Horbaczewski’s background in film and media has helped him build a made-for-TV experience. But the ESPN deal, he says, turned on the strength of the... View Details
- 01 Aug 1998
- News
Year-End Roundup: Dean's Award, Other Honors Conferred as Class of '98 Graduates
exceptional leadership and service to the HBS community. Jill S. Schaeffer and Philip L. Terry were honored for cochairing this year's fifth annual HBS Cyberposium, a student-organized high-tech and new media conference. Held last... View Details
- 05 Jul 2011
- News
Driving Innovation
system. She believes that part of her mandate is to help consumer marketers understand and make the most of the new digital marketplace. “Every day I come to work thinking of myself as someone who can help provide some clairvoyance for brands that are trying to... View Details
- 19 Feb 2010
- News
The MBA Oath Debate
After months of glowing press accounts, the MBA Oath, a voluntary HBS student-crafted pledge that asks graduating MBAs to commit to the creation of value “responsibly and ethically,” has hit a media rough patch. Critics now see little... View Details
- 01 Dec 2013
- News
14 for '14
contrarian, the Harvard MBA Indicator is bullish on stocks for 2014 but bearish on the tech sector. If (only if) that turns out to be right, you read it here!" —Ray Soifer (MBA 1965), chairman, Soifer Consulting "The Twitter IPO is a sign of the maturation of the... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
What did Time Warner have that AOL wanted? According to many industry observers, the driving force behind the proposed megamerger was AOL's strategic need to acquire access to the media giant's broadband hardware. HBS professor Stephen P.... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
investment — examining how firms compete in foreign markets and how government policies shape and constrain their options. Having spent several years examining information-based industries, such as media and entertainment, her latest... View Details
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
emails, texts, and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my... View Details
Keywords: Arts, Entertainment
- 01 Jun 2004
- News
Greenhill Family Gift Enhances Global Research
renovation, is one of the world’s most comprehensive business libraries. When it reopens in 2005, the Historical Collections Reading Room will be named in honor of the de Gaspé Beaubien family. A native of Montreal, Philippe de Gaspé Beaubien transformed Telemedia... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
tremendous risk,” he writes. “We were the only media company going local throughout the world, and it was the key to our success.” Roedy, a former nuclear missile–base commander, created an entrepreneurial, innovative organization with a... View Details
- 01 Jun 2014
- News
Feedback
success is a little understated because he achieved these honors against a growing tide of electronic media that is moving strongly against print subscription. Competition thrills us, and I suspect Frank will embrace the technology that... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social media influencers... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
Media Club, which annually manages two of the student clubs' most ambitious ventures -- the Cyberposium and WesTrek. Yeh, who sat on the board of the Harbus, was also chairman of The Harbus Scholarship Foundation, which supplements the... View Details
Keywords: Garry Emmons
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for Brazil? If there's logistical... View Details
Keywords: Garry Emmons
- 01 Oct 2001
- News
Peter W. Olson: By the Book
the book business fascinated me," says Olson, who joined the German media corporation Bertelsmann in 1988 and worked his way up to chairman of its North American book group. When Bertelsmann acquired Random House in 1998, Olson was... View Details