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Show Results For
-
All HBS Web
(18,103)
- People (25)
- News (3,321)
- Research (12,371)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
- July 2016
- Article
The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms
By: Francois Brochet, Patricia L. Naranjo and Gwen Yu
We examine how language barriers affect the capital market reaction to information disclosures. Using transcripts from the English-language conference calls of non-U.S. firms, we find that the calls of firms in countries with greater language barriers are more likely...
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Keywords:
Voluntary Disclosure;
Capital Market Consequences;
Non-plain English;
Spoken Communication;
Complexity;
Capital Markets;
Cross-Cultural and Cross-Border Issues
Brochet, Francois, Patricia L. Naranjo, and Gwen Yu. "The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms." Accounting Review 91, no. 4 (July 2016): 1023–1049.
- 2022
- Article
Which Corporate ESG News Does the Market React To?
By: George Serafeim and Aaron Yoon
Using a dataset that classifies firm-level ESG news as positive and negative, we examine how stock prices react to different types of ESG news. We analyze 111,020 firm-day observations for 3,126 companies and find that prices react only to issues identified as...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Capital;
Environment;
Sustainability;
CSR;
Stock Price;
Stock Market Expectations;
Materiality;
Market Reaction;
Environmental Sustainability;
Governance;
Social Issues;
Performance;
News
Serafeim, George, and Aaron Yoon. "Which Corporate ESG News Does the Market React To?" Financial Analysts Journal 78, no. 1 (2022): 59–78.
- Research Summary
Effective Capital Market Communications
Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas...
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- 2015
- Mimeo
Market Power in Mortgage Lending and the Transmission of Monetary Policy
By: David S. Scharfstein and Adi Sunderam
We present evidence that high concentration in mortgage lending reduces the sensitivity of mortgage rates and refinancing activity to mortgage-backed security (MBS) yields. We isolate the direct effect of concentration and rule out alternative explanations in two ways....
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Keywords:
Mortgage Lending;
Market Power;
Monetary Policy Transmission;
Mortgages;
Banking Industry;
United States
Scharfstein, David S., and Adi Sunderam. "Market Power in Mortgage Lending and the Transmission of Monetary Policy." April 2015. Mimeo.
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The...
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Keywords:
Marketing Strategy;
Internet and the Web;
Business and Community Relations;
Partners and Partnerships;
Customer Relationship Management;
Decision Choices and Conditions;
Business Startups;
Information Technology Industry;
Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- 2013
- Working Paper
Managers and Market Capitalism
By: Rebecca Henderson and Karthik Ramanna
In a capitalist system based on free markets, do managers have responsibilities to the system itself? If they do, should these responsibilities shape their behavior when they are engaging in the political process in an attempt to structure the institutions of...
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- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to...
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Keywords:
Communication Strategy;
Marketing Strategy;
Product Launch;
Product Positioning;
Competition;
Competitive Advantage;
Segmentation;
Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
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- 2012
- Chapter
Marketing and Democracy
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.
- June 2005 (Revised October 2007)
- Teaching Note
Market Efficiency (TN)
By: Joshua D. Coval and Erik Stafford
Teaching Note to (2-205-081).
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- 23 Oct 2013
- HBS Conference
Northeast Marketing Consortium
- Article
The Marketing Gearbox
Keywords:
Marketing
Cespedes, Frank V. "The Marketing Gearbox." Strategy & Business, no. 3 (Second Quarter 1996): 22–39.
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing.
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Keywords:
Marketing
Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)
- 2000
- Book
Using Market Knowledge
By: Rohit Deshpandé
Deshpandé, Rohit, ed. Using Market Knowledge. Thousand Oaks, CA: SAGE Publications, 2000.
- January–April 1996
- Article
Implementing Marketing Strategy
Cespedes, Frank V. "Implementing Marketing Strategy." Journal of Marketing Management 12, nos. 1-3 (January–April 1996): 135–160.
- May 1984 (Revised September 1986)
- Background Note
Basic Quantitative Analysis for Marketing
By: Robert J. Dolan
Shows how to calculate and use the break-even volume in marketing decision making.
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Dolan, Robert J. "Basic Quantitative Analysis for Marketing." Harvard Business School Background Note 584-149, May 1984. (Revised September 1986.)
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
- 1999
- Book
Global Marketing Management
By: J. A. Quelch and C. A. Bartlett
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
- 25 Jul 2017
- News