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  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

part of that growth. "It's at that 'not-too-expensive, but it's not cheap' really effective price point," she said. Langer recalled an old industry saw to the effect that "in a recession, a really View Details
Keywords: by Julie Jette; Consumer Products
  • Teaching Interest

Overview

Chu's teaching focuses on businesses providing goods and services to the emerging middle class and low-income sectors that constitute the market below the well-served top of the socio-economic pyramid. In developed countries such as the USA, this may be 40-50% of the... View Details
Keywords: Business At The Base Of The Pyramid; Emerging Markets; Low-income; Social Impact; Microfinance; Inclusive Finance; Impact Investing
  • 20 Apr 2011
  • Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

to discuss some of the ideas behind the book. A book excerpt follows. Sean Silverthorne: Why did you write this book, and who should read it? Max Bazerman: Research over the last two decades has documented that good people do bad things... View Details
Keywords: by Sean Silverthorne
  • September 1988 (Revised September 1993)
  • Case

Mrs. Fields Cookies

By: James I. Cash Jr.
Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Food and Beverage Industry
Related
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

Carolina at Chapel Hill. Their paper, "The Effect of File Sharing on Record Sales," caused a ruckus in the music industry not seen since the British invasion of the Beatles. Many recording executives were not singing "Yeah,... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

on at other levels. Understanding these interactions is critical to devising good influence strategies. 5. Linked games. Many influence games also have both value-net and public interest components. A merger, for example, needs government... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and paperboard to the packaging... View Details
Keywords: by Peter K. Jacobs
  • February 1987 (Revised August 1988)
  • Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details
Keywords: Marketing; Management Systems; Consumer Products Industry; United States
Related
  • 2007
  • Working Paper

A Resource Belief-Curse: Oil and Individualism

By: Rafael Di Tella, Juan Dubra and Robert MacCulloch
We study the correlation between a belief concerning individualism and a measure of luck in the US during the period 1983-2004. The measure of beliefs is the answer to a question related to whether the poor should be helped by the government or if they should help... View Details
Keywords: Energy; Price; Policy; Government and Politics; Poverty; Welfare; Energy Industry; United States
Related
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

influence that the industry is making on providing various levels of inauthentic reviews. When you talk to consumers, most of them say, “I’ve gotten pretty good at selecting which ones are inauthentic and... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 2010
  • Chapter

A Resource Belief-Curse: Oil and Individualism

By: Rafael Di Tella, Juan Dubra and Robert MacCulloch
We study the correlation between a belief concerning individualism and a measure of luck in the US during the period 1983-2004. The measure of beliefs is the answer to a question related to whether the poor should be helped by the government or if they should help... View Details
Keywords: History; Natural Environment; Non-Renewable Energy; Values and Beliefs; Price; Poverty; Policy; Economy; United States
Related
  • February 12, 2021
  • Article

The Commercial Space Age Is Here

By: Matt Weinzierl and Mehak Sarang
In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details
Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry
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  • 2013
  • Working Paper

The Dirty Laundry of Employee Award Programs: Evidence from the Field

By: Timothy Gubler, Ian I. Larkin and Lamar Pierce
Many scholars and practitioners have recently argued that corporate awards are a "free" way to motivate employees. We use field data from an attendance award program implemented at one of five industrial laundry plants to show that awards can carry significant... View Details
Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Failure; Service Industry
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    Ranjay Gulati

    Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
    • 05 Nov 2019
    • Blog Post

    Environmental Change and Ground-level Impact

    helped him move on to an operations management role at an early-stage battery startup.  Tell us a bit about your background before you came to HBS.  I studied industrial engineering as an undergrad, and ended up doing a master’s degree in... View Details
    • 03 Aug 2016
    • What Do You Think?

    How Can We Hold the “Leadership Industry” Accountable?

    Why Does the Leadership Industry Continue to Thrive? The unstated assumption underlying most of responses to this month’s column is that the leadership industry has done little or nothing to improve... View Details
    Keywords: by James Heskett; Education
    • 30 Mar 2015
    • Research & Ideas

    Managing the Family Business: Preparing to Sell

    companies, and those that do sell generally part with them very reluctantly, given all that selling represents. We sympathize with a family's emotional attachment to its company. But given how fast industries are changing and other... View Details
    Keywords: by Jonathan Pellegrin; Food & Beverage; Retail
    • October 2021 (Revised December 2021)
    • Case

    PhonePe: Democratizing Payments in India

    By: Michael Chu and Rachna Tahilyani
    The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
    Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
    Related

      Gunnar Trumbull

      Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

      Professor Trumbull’s primary area of expertise in political economy, with a focus on climate change. His current research and teaching focuses on... View Details

      Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
      • 17 Aug 2006
      • Working Paper Summaries

      Corporate Governance and Networks: Bankers in the Corporate Networks of Brazil, Mexico, and the United States circa 1910

      Keywords: by Aldo Musacchio