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  • All HBS Web  (10,940)
    • People  (46)
    • News  (2,527)
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  • December 1989 (Revised October 1990)
  • Case

General Electric Co.: Preparing for the 1990s

By: Francis Aguilar
Describes Jack Welch's tenure as CEO from 1981 to 1989 through excerpts of speeches and presentations. Sections include summary of GE's strategy, Welch's quantum leap approach to change, the restructuring of GE, how GE operates (the "GE Growth Engine"), and managing GE... View Details
Keywords: Corporate Governance; Policy; Business or Company Management; Change Management; Business Strategy; Restructuring; Operations; Corporate Entrepreneurship; Electronics Industry
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Aguilar, Francis. "General Electric Co.: Preparing for the 1990s." Harvard Business School Case 390-091, December 1989. (Revised October 1990.)
  • October 2019
  • Teaching Note

CIR Group: Passing Wealth through the Generations

By: Lauren Cohen, Christopher J. Malloy and Elena Corsi
Teaching Note for HBS No. 219-060. View Details
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Cohen, Lauren, Christopher J. Malloy, and Elena Corsi. "CIR Group: Passing Wealth through the Generations." Harvard Business School Teaching Note 220-038, October 2019.
  • June 1993
  • Teaching Note

General Mills, Inc. Analyzing an Annual Report

By: William J. Bruns Jr.
Teaching Note for (9-193-143). View Details
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Bruns, William J., Jr. "General Mills, Inc. Analyzing an Annual Report." Harvard Business School Teaching Note 193-162, June 1993.
  • 2009
  • Book

Chinese General Management: Tsinghua-Harvard Text and Cases

By: F. Warren McFarlan and Guoqing Chen
Keywords: Management; Higher Education; Information; Cases; China
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McFarlan, F. Warren, and Guoqing Chen. Chinese General Management: Tsinghua-Harvard Text and Cases. Tsinghua University Press, 2009, Chinese Mandarin ed. (Available in Mandarin only.)
  • October 1989 (Revised June 1991)
  • Teaching Note

General Electric: Valley Forge (A)--(H), Teaching Note

By: Robert L. Simons
Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016). View Details
Keywords: Consumer Products Industry; Manufacturing Industry; Pennsylvania
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Simons, Robert L. "General Electric: Valley Forge (A)--(H), Teaching Note." Harvard Business School Teaching Note 190-050, October 1989. (Revised June 1991.)
  • June 1998
  • Supplement

MBA Integrative Exercise: General Management, April 1998

By: Carin-Isabel Knoop
Drummond Paris, Regional Pharma Head, Asia/Pacific Novartis AG, discusses the company situation in Indonesia: joint ventures, budget, keeping track, and the prognosis for the future. View Details
Keywords: Business or Company Management; Joint Ventures; Forecasting and Prediction; Pharmaceutical Industry; Indonesia
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Knoop, Carin-Isabel. "MBA Integrative Exercise: General Management, April 1998." Harvard Business School Video Supplement 898-503, June 1998.
  • February 1997 (Revised June 1999)
  • Teaching Note

Massachusetts General Hospital: CABG Surgery (A) TN

By: Steven C. Wheelwright
Teaching Note for (9-696-015). View Details
Keywords: Pharmaceutical Industry; Health Industry; Massachusetts
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Wheelwright, Steven C. "Massachusetts General Hospital: CABG Surgery (A) TN." Harvard Business School Teaching Note 697-074, February 1997. (Revised June 1999.)
  • November 1992 (Revised November 1992)
  • Teaching Note

IBM: Assistant General Manager of Marketing TN

By: Frank V. Cespedes
Keywords: Marketing; Information Technology Industry
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Cespedes, Frank V. "IBM: Assistant General Manager of Marketing TN." Harvard Business School Teaching Note 593-055, November 1992. (Revised November 1992.)
  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
  • September 1985
  • Case

General Foods Corp.: The Product Management System

By: John A. Quelch
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Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
  • April 1982 (Revised January 1983)
  • Case

General Electric Co.: The Role of Staff--1982

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Vancil, Richard F. "General Electric Co.: The Role of Staff--1982." Harvard Business School Case 182-226, April 1982. (Revised January 1983.)
  • November 1986 (Revised January 1988)
  • Case

General Electric Exports: Financing Trade with China

By: David B. Yoffie
Keywords: Trade; Finance; China
Citation
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Yoffie, David B. "General Electric Exports: Financing Trade with China." Harvard Business School Case 387-067, November 1986. (Revised January 1988.)
  • Article

The Second Face of Appropriability: Generative Appropriability and Its Determinants

By: Gautam Ahuja, Curba Morris Lampert and Elena Novelli
We distinguish between two forms of appropriability: primary appropriability—effectiveness in exploiting inventions as problem-solving mechanisms and capturing a share of their profits—and generative appropriability—effectiveness in exploiting inventions as concepts... View Details
Keywords: Innovation Management; Profit Management; Product Management; Resource Management; Strategic Alliances (Business); Strategic Planning; Innovation and Management
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Ahuja, Gautam, Curba Morris Lampert, and Elena Novelli. "The Second Face of Appropriability: Generative Appropriability and Its Determinants." Academy of Management Review 38, no. 2 (April 2013): 248–269.
  • January 2019
  • Supplement

CIR Group: Passing Wealth through the Generations

By: Lauren Cohen, Christopher J. Malloy and Elena Corsi
Citation
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Related
Cohen, Lauren, Christopher J. Malloy, and Elena Corsi. "CIR Group: Passing Wealth through the Generations." Harvard Business School Spreadsheet Supplement 219-728, January 2019.
  • August 1998
  • Article

Critical Pathways at the Massachusetts General Hospital

By: Richard Bohmer
Keywords: Health; Health Industry; Massachusetts
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Bohmer, Richard. "Critical Pathways at the Massachusetts General Hospital." Journal of Vascular Surgery 28, no. 2 (August 1998): 373–377.
  • June 2003
  • Case

General Mills and the Hawthorne Huddle (B)

Supplements the (A) case. View Details
Citation
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Barrett, Diana, and Sheila McCarthy. "General Mills and the Hawthorne Huddle (B)." Harvard Business School Case 303-132, June 2003.
  • April 2001
  • Supplement

General Electric 2000: Quality of Earnings Assessment

By: David F. Hawkins
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Hawkins, David F. "General Electric 2000: Quality of Earnings Assessment." Harvard Business School Spreadsheet Supplement 101-707, April 2001.
  • 2006
  • Working Paper

On the General Relativity of Fiscal Language

By: Jerry R. Green and Laurence J. Kotlikoff
Citation
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Green, Jerry R., and Laurence J. Kotlikoff. "On the General Relativity of Fiscal Language." NBER Working Paper Series, No. 12344, June 2006.
  • January 1992 (Revised June 1994)
  • Case

IBM: Assistant General Manager of Marketing (A)

By: Frank V. Cespedes
Keywords: Marketing; Computer Industry
Citation
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Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (A)." Harvard Business School Case 592-066, January 1992. (Revised June 1994.)
  • June 1986
  • Case

General Motors Continental N.V.: Netherlands Branch (B)

By: John A. Quelch
Citation
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Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
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