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- All HBS Web (450)
- Faculty Publications (116)
- 26 May 2016
- News
Sunil B. Mittal, OPM 27, 1999
enjoyed cricket more than books, and after graduating from Panjab University at the age of 19, he and a friend set up a small bicycle-parts manufacturing business. Gradually he expanded the operations, moving from bicycle parts to wool... View Details
Keywords: Susan Young
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy investment in brand advertising, a... View Details
Keywords: Sean Silverthorne
- 01 Mar 2013
- News
Sweet Deal
Hostess Brands, the maker of some 30 iconic American bakery products such as Wonder Bread, Ho Hos, Ding Dongs, and Twinkies, declared itself in liquidation and its assets for sale last November. As an adviser to the Teamsters union, Harry Wilson (MBA 1999), who had... View Details
- 12 Sep 2011
- Research & Ideas
The Untold Story of ‘Green’ Entrepreneurs
In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2005
- News
Get Ready for Saudi Oil Shock
traffic congestion, which is public enemy number one on passenger car fuel efficiency. The second thing we could do is address our agricultural food distribution system. If we went back to localized farming, it’s amazing how we could... View Details
- February 1978 (Revised April 1985)
- Background Note
Note on the Corn Wet Milling Industry--1972
Porter, Michael E. "Note on the Corn Wet Milling Industry--1972." Harvard Business School Background Note 378-186, February 1978. (Revised April 1985.)
- December 1995
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN
Teaching Note for (9-195-238). View Details
- August 1994
- Case
Kirin Brewery Company, Ltd.
Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details
Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan
Cooper, Robin. "Kirin Brewery Company, Ltd." Harvard Business School Case 195-058, August 1994.
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Manufacturing Industry; United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry
Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
- September 1992 (Revised July 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (D)
By: Lynda M. Applegate, Melinda Conrad and Charles S. Osborn
Provides a thorough overview of the company's 1990 and 1991 reorganizations and the resulting demand for information technology in lower levels of the organization. Closes with a discussion of Frito-Lay's most recent information technology projects, Explorer and... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Negotiation Deal; Problems and Challenges; Organizational Design; Projects; Manufacturing Industry; Manufacturing Industry
Applegate, Lynda M., Melinda Conrad, and Charles S. Osborn. "Frito-Lay, Inc.: A Strategic Transition (D)." Harvard Business School Case 193-004, September 1992. (Revised July 1993.)
- June 1995
- Case
Strategic Countermoves: Coca-Cola vs. Pepsi
Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details
McGahan, Anita M., and Julia Kou. "Strategic Countermoves: Coca-Cola vs. Pepsi." Harvard Business School Case 795-133, June 1995.
- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- 22 Mar 2011
- First Look
First Look: March 22
511-070 As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the... View Details
Keywords: Sean Silverthorne
- 20 Feb 2019
- News
Building an Ecosystem for African Entrepreneurs
in 2015, Sounouvou had recently launched Exportunity, a secure digital marketplace that connects African suppliers with buyers around the world. Through the company’s platform, farmers in Benin can sell their produce to a manufacturer in... View Details
Keywords: April White
- 01 Jun 2002
- News
Up to the Challenge: Martin Gonzalez - Quiet Courage
Photography by Robert Schoen If I take one overall impression away from HBS, it's that everyone here has a powerful story to tell,” says Martin Gonzalez, a lanky Chilean whose own life story took a dramatic turn during his first year at Soldiers Field. A former... View Details
- 11 Jul 2025
- News
Utah Club Dives into Great Salt Lake’s Challenges; Colorado Alumni Talk Defense Over Breakfast
Utah Alumni Explore Future of Great Salt Lake The HBS Club of Utah recently got an insider’s look at the economic and ecological health of the Great Salt Lake (GSL) with a presentation by Utah’s first GSL commissioner, Brian Steed, at the headquarters of Traeger Grills... View Details
Keywords: Margie Kelley
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
have made goods more attainable and enticing to a larger portion of the population. At the same time, trade liberalization and more sophisticated manufacturing techniques create goods that are less expensive and higher quality. A panel... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
agreed to manufacture the laptop. On the technological front, OLPC tackled puzzles such as creating a product both useful and fun for children of primary school age. (See CloseUp below). But despite its visionary goals and widespread... View Details