Filter Results:
(491)
Show Results For
- All HBS Web
(848)
- People (4)
- News (215)
- Research (491)
- Multimedia (14)
- Faculty Publications (306)
Show Results For
- All HBS Web
(848)
- People (4)
- News (215)
- Research (491)
- Multimedia (14)
- Faculty Publications (306)
Sort by
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
data-driven personalization platform for fashion retailers, provided us with an aggregated dataset of online apparel sales from a variety of anonymized well-known fashion retailers in the United States and... View Details
- 19 Jun 2012
- First Look
First Look: June 19
case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085 Well-established fashion brand Eileen Fisher... View Details
Keywords: Sean Silverthorne
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
and goals, allocating the appropriate resources, and monitoring progress in a transparent fashion are vital. Engaging the entire organization, starting with a needs assessment, serves a crucial function in empowering managers and... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
example, he argues, fashion industry competitors could agree among themselves to collectively manage resources to reduce the water pollution caused by their manufacturing processes. The beef industry could agree to collaborate on... View Details
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Fashion Industry; Fashion Industry; Fashion Industry; Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
need to bring trouble-shooting forums in house, Ruediger Voelske said, "Innovations and strategies can then be developed from forum experience." Others offered examples of interesting applications of the idea of involving customers in View Details
Keywords: by Jim Heskett
- October 2024 (Revised December 2024)
- Case
Kering Eyewear
By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Fashion Industry; Fashion Industry; Italy; Europe; China
Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Kering Eyewear." Harvard Business School Case 525-027, October 2024. (Revised December 2024.)
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
have nobody else show up,” he says. “Developers want to identify and join fashionable platforms that other developers are joining as well.” Some hackathon advice Given the size of the effects they identified, Wu concludes companies could... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real online fashion and... View Details
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
example, Pilgrim commented that the need for leadership is highly overrated. “We build structures with a slot at the top and the result is an implied need for leadership.” If our organizations were more fashioned like a networks,... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
designing focused experiments to test hypotheses in a capital-efficient fashion in order to achieve product-market fit. But ICOs substantially limit the benefits associated with such staged experimentation for three reasons. Publisher's... View Details
Keywords: Dina Gerdeman
- 15 Sep 2015
- First Look
September 15, 2015
pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main challenges is pricing and... View Details
Keywords: Sean Silverthorne
- 10 Oct 2005
- Research & Ideas
Homers: Secrets on the Factory Floor
A factory worker uses company time and materials to fashion a lamp he will take home for personal use—an artifact called a "homer." The practice is probably illegal and clearly against written company policy. If discovered, the... View Details
- Research Summary
Overview
Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
with the target? 5. Ask analogous questions about the player(s) at this next-to-final stage: Whom would you ideally like to have onboard to maximize the chances of the most difficult player at this stage saying "yes"? How can you win that party over? Map... View Details
Keywords: by James K. Sebenius
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t... View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
drivers of an international consumer culture. Beauty companies formed an important component of a wider business ecosystem, which included movie studios, pageant organizers, and fashion magazines. Yet the process of homogenization,... View Details
- 12 Aug 2008
- First Look
First Look: August 12, 2008
Coty. When Beetz was hired as chief executive, it was still a fragmented collection of recently acquired brands. The case describes how Beetz re-ignited the dormant celebrity fragrance business with the successful launch of a new Jennifer Lopez fragrance line. View Details
Keywords: Sean Silverthorne
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)