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  • January 2010
  • Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider
Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details
Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias
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  • November 2005 (Revised February 2006)
  • Module Note

Rethinking Branding

By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
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  • 24 Mar 2015
  • First Look

First Look: March 24

hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2015
  • First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53214 Harvard Business School Case 517-075 Mavi: Fashioning a Path to Brand Growth This case examines the strategic choices and business model with regards to branding... View Details
Keywords: Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

specializes in the business of harnessing star power. Authentic boasted multiple fashion brands, such as Forever 21 and Aeropostale, and a growing fleet of celebrity “icons,” including living legends like Shaquille O’Neal and lasting... View Details
Keywords: by Avery Forman; Sports
  • 2008
  • Working Paper

The Future of Social Enterprise

By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value
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  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

have more data than they know what to do with." Do outlets cannibalize? One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a detailed analysis of... View Details
Keywords: by Michael Blanding; Fashion; Fashion; Fashion
  • Web

Insights & Advice Blog

Partnering with student clubs is a great way to build relationships, promote your brand, and discover our MBA talent. [...] How Student-Proposed Internships Can Create Value 20 May 2025 | Summer Internships One student shares her experience designing her own summer... View Details

    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: fashion; fashion; fashion; fashion; fashion; fashion; fashion
    • 02 Apr 2024
    • Research & Ideas

    Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

    Absenteeism is so pervasive in Latin America and Asia that 10 percent of a business’ workers might not show up on any given day. This risk can create tremendous uncertainty, especially for businesses running on low margins, says Jorge Tamayo, an assistant professor at... View Details
    Keywords: by Michael Blanding; Fashion
    • Winter 2016
    • Article

    Analytics for an Online Retailer: Demand Forecasting and Price Optimization

    By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
    We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
    Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry
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    • 27 Sep 2016
    • First Look

    September 27, 2016

    decrease in hospital operational performance both at the time of and in the months leading up to the cohort turnover. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49849 Harvard Business School Case 316-086 Longchamp Longchamp’s Le Pliage is... View Details
    Keywords: Sean Silverthorne
    • 21 Nov 2023
    • Op-Ed

    The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

    In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
    Keywords: by Geoffrey Jones; Beauty & Cosmetics
    • Web

    Marketing - Faculty & Research

    community's annual 'Oscars'. The winners of this category are the Marketing cases that were used in the largest number of organizations across the globe in the preceding calendar year. Featured Case FARM Rio: Bringing a Brazilian Fashion... View Details
    • 2008
    • Book

    Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant

    By: Michel Anteby
    Anyone who has been employed by an organization knows not every official workplace regulation must be followed. When management consistently overlooks such breaches, spaces emerge in which both workers and supervisors engage in officially prohibited, yet tolerated... View Details
    Keywords: Crime and Corruption; Moral Sensibility; Governance Controls; Production; Organizational Culture; Practice; France
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      Rebel Talent

      Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth,... View Details

      • Web

      Clusters - Institute For Strategy And Competitiveness

      and new business formation. Building & Upgrading Clusters Tourism Cluster in Cairns, Australia In Cairn, this cluster (a group of interrelated businesses and institutions) was built around the Great Barrier Reef. Other examples of clusters include the Italian Footwear... View Details
      • Web

      Podcast - Business & Environment

      the satellite business, how its satellite differs from others already in orbit, the many partners EDF enlisted to design and deploy the satellite, how AI is deployed in the process, and what new opportunities this satellite will provide for EDF and the rest of us.... View Details
      • 05 Sep 2023
      • Book

      Thriving After Failing: How to Turn Your Setbacks Into Triumphs

      and turned each stumble into something to celebrate. Blakely retooled her marketing and patent application until eventually she persuaded someone to take a chance on the idea—which turned out to be Spanx, one of the most successful View Details
      Keywords: by Michael Blanding